The linkage between green banking practices and green loyalty: A customer perspective
-
DOIhttp://dx.doi.org/10.21511/bbs.17(3).2022.17
-
Article InfoVolume 17 2022, Issue #3, pp. 201-212
- Cited by
- 1301 Views
-
473 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The aim of this study is to explore the bank customers’ perceptions towards green banking practices. This study uses a convenient sampling method. Pre-tested questionnaires were employed to collect data. The data were collected conveniently from 358 bank customers. However, the final sample includes 304 responses after ignoring null responses (n = 304). The Structural equation modeling (SEM) was applied for the analyses. The significant results of the study indicate that green banking practices positively influence green image (p = 0.001) and green trust (p = 0.025), while it does not significantly affect green loyalty (p = 0.642). The mediation analysis reveals that green image mediates the relationship between green banking practices and green loyalty, while green trust does not mediate the relationship between the same. The results have practical implications for banking institutions in India to recognize the importance of environmental initiatives in influencing the decisions of bank customers.
- Keywords
-
JEL Classification (Paper profile tab)G21, M14, M31
-
References49
-
Tables7
-
Figures2
-
- Figure 1. Research model
- Figure 2. Results of SEM
-
- Table 1. Questionnaire items
- Table 2. Demographic profile
- Table 3. Convergent validity
- Table 4. Model fit indices
- Table 5. Results of SEM
- Table 6. Mediation result
- Table A1. Rate the following statements regarding the bank’s sustainable environmental initiatives
-
- Akomea-Frimpong, I., Adeabah, D., Ofosu, D., & Tenakwah, E. J. (2021). A review of studies on green finance of banks, research gaps and future directions Isaac. Journal of Sustainable Finance and Investment, 1-24.
- Assaker, G., O’Connor, P., & El-Haddad, R. (2020). Examining an integrated model of green image, perceived quality, satisfaction, trust, and loyalty in upscale hotels. Journal of Hospitality Marketing and Management, 29(8), 934-955.
- Baktash, L., & Talib, M. A. (2019). Green marketing strategies: Exploring intrinsic and extrinsic factors towards green customers’ loyalty. Quality – Access to Success, 20(168), 127-134.
- Bashir, S., Khwaja, M. G., Rashid, Y., Turi, J. A., & Waheed, T. (2020). Green Brand Benefits and Brand Outcomes: The Mediating Role of Green Brand Image. SAGE Open, 10(3).
- Bukhari, S. A. A., Hashim, F., & Amran, A. (2020). Green Banking: a road map for adoption. International Journal of Ethics and Systems, 36(3), 371-85.
- Camilleri, M. A. (2020). The market for socially responsible investing: a review of the developments. Social Responsibility Journal, 17(3), 412-428.
- Chang, N., & Fong, C. (2010). Green product quality, green corporate image, green customer satisfaction, and green customer loyalty. African Journal of Business Management, 4(13), 2836-2844.
- Chen, Y. S. (2008). The driver of green innovation and green image - Green core competence. Journal of Business Ethics, 81(3), 531-543.
- Chen, Y. S. (2010). The drivers of green brand equity: Green brand image, green satisfaction, and green trust. Journal of Business Ethics, 93(2), 307-319.
- Chen, Y. S., & Chang, C. H. (2012). Enhance green purchase intentions: The roles of green perceived value, green perceived risk, and green trust. Management Decision, 50(3), 502-520.
- Chen, Y. S., Lin, C. Y., & Weng, C. S. (2015). The influence of environmental friendliness on green trust: The mediation effects of green satisfaction and green perceived quality. Sustainability (Switzerland), 7(8), 10135-10152.
- Climent, F. (2018). Ethical versus conventional banking: A case study. Sustainability (Switzerland), 10(7), 2152.
- Cui, Y., Geobey, S., Weber, O., & Lin, H. (2018). The Impact of Green Lending on Credit Risk in China. Sustainability (Switzerland), 10(6), 2008.
- Ferreira, F. A. F., Jalali, M. S., Meidutė-Kavaliauskienė, I., & Viana, B. A. C. P. (2015). A metacognitive decision making based-framework for bank customer loyalty measurement and management. Technological and Economic Development of Economy, 21(2), 280-300.
- Ghassim, B., & Bogers, M. (2019). Linking stakeholder engagement to profitability through sustainability-oriented innovation: A quantitative study of the minerals industry. Journal of Cleaner Production, 224, 905-919.
- Haigh, M. (2012). Publishing and defining sustainable finance and investment. Journal of Sustainable Finance and Investment, 2(2), 88-94.
- Hart, P., & Saunders, C. (1997). Power and Trust: Critical Factors in the Adoption and Use of Electronic Data Interchange. Organization Science, 8(1), 23-42.
- Herath, H. M. A. K., & Herath, H. M. S. P. (2019). Impact of Green Banking Initiatives on Customer Satisfaction: A Conceptual Model of Customer Satisfaction on Green Banking. IOSR Journal of Business Management, 21(1), 24-35.
- Hoque, N., Mowla, M. M., Uddin, M. S., Mamun, A., & Uddin, M. R. (2019). Green Banking Practices in Bangladesh: A Critical Investigation. International Journal of Economics and Finance, 11(3), 58.
- Hossain, D. M., Al Bir, A. T. S., Tarique, K. M., & Momen, A. (2016). Disclosure of Green Banking Issues in the Annual Reports : A Study on Bangladeshi Banks. Middle East Journal of Business, 11(1), 19-30.
- Hwang, J., & Lyu, S. O. (2020). Relationships among green image, consumer attitudes, desire, and customer citizenship behavior in the airline industry. International Journal of Sustainable Transportation, 14(6), 437-447.
- Ibe-enwo, G., Igbudu, N., Garanti, Z., & Popoola, T. (2019). Assessing the relevance of green banking practice on bank loyalty: The mediating effect of green image and bank trust. Sustainability (Switzerland), 11(17), 4651.
- Igbudu, N., Garanti, Z., & Popoola, T. (2018). Enhancing bank loyalty through sustainable banking practices: The mediating effect of corporate image. Sustainability (Switzerland), 10(11), 4050.
- Khairunnessa, F., Vazquez-Brust, D. A., & Yakovleva, N. (2021). A review of the recent developments of green banking in bangladesh. Sustainability (Switzerland), 13(4), 1904.
- Khan, M. H. U. Z., Islam, M. A., Fatima, J. K., & Ahmed, K. (2011). Corporate sustainability reporting of major commercial banks in line with GRI: Bangladesh evidence. Social Responsibility Journal, 7(3), 347-362.
- Lam, A. Y. C., Lau, M. M., & Cheung, R. (2016). Modelling the Relationship among Green Perceived Value, Green Trust, Satisfaction, and Repurchase Intention of Green Products. Contemporary Management Research, 12(1), 47-60.
- Maltais, A., & Nykvist, B. (2020). Understanding the role of green bonds in advancing sustainability. Journal of Sustainable Finance and Investment.
- Martini, A. (2021). Socially responsible investing: from the ethical origins to the sustainable development framework of the European Union. Environment, Development and Sustainability, 23, 16874-16890.
- Masud, M. A. K., Hossain, M. S., & Kim, J. D. (2018). Is green regulation effective or a failure: Comparative analysis between Bangladesh Bank (BB) green guidelines and global reporting initiative guidelines. Sustainability (Switzerland), 10(4), 1267.
- Masud, M. A. K., Mi Bae, S., & Kim, J. D. (2017). Analysis of environmental accounting and reporting practices of listed banking companies in Bangladesh. Sustainability (Switzerland), 9(10), 1717.
- Mehedi, S., & Kuddus, M. A. (2017). Green banking: A case study on Dutch-Bangla Bank Ltd. Academy of Accounting and Financial Studies Journal, 21(2), 1-20.
- Mejia-Escobar, J. C., González-Ruiz, J. D., & Duque-Grisales, E. (2020). Sustainable financial products in the Latin America banking industry: Current status and insights. Sustainability (Switzerland), 12(14), 5648.
- Mulder, I., & Koellner, T. (2011). Hardwiring green: how banks account for biodiversity risks and opportunities. Journal of Sustainable Finance and Investment, 1(2), 103-120.
- Munitlak-Ivanovic, O., Zubovic, J., & Mitic, P. (2017). Relationship between sustainable development and green economy: Emphasis on green finance and banking. Ekonomika Poljoprivrede, 64(4), 1467-1482.
- Nakao, Y., Amano, A., Matsumura, K., Genba, K., & Nakano, M. (2007). Relationship between environmental performance and financial performance: An empirical analysis of Japanese corporations. Business Strategy and the Environment, 16(2), 106-118.
- Okyere-Kwakye, E., & Md Nor, K. (2021). The intention of banks to adopt green banking in an emerging market: the employees’ perspective. Economic and Political Studies, 9(4), 497-504.
- Parmar, B. L., Freeman, R. E., Harrison, J. S., Wicks, A. C., Purnell, L., & de Colle, S. (2010). Stakeholder theory: The state of the art. Academy of Management Annals, 4(1), 403-445.
- Rehman, A., Ullah, I., Afridi, F. e. A., Zain, U., Zeeshan, M., Hussain, A., & Rahman, H. U. (2021). Adoption of green banking practices and environmental performance in Pakistan: a demonstration of structural equation modelling. Environment, Development and Sustainability, 23, 13200-13220.
- Sarma, P., & Roy, A. (2021). A Scientometric analysis of literature on Green Banking (1995-March 2019). Journal of Sustainable Finance and Investment, 11(2), 143-162.
- Shah, S. S. H., Aziz, J., Jaffari, A., Waris, S., & Ejaz, W. (2012). The Impact of Brands on Consumer Purchase Intentions, 4(2), 105-110.
- Sharma, M., & Choubey, A. (2021). Green banking initiatives: a qualitative study on Indian banking sector. Environment, Development and Sustainability, 24, 293-319.
- Shaumya, S., & Arulrajah, A. (2017). The Impact of Green Banking Practices on Bank’s Environmental Performance: Evidence from Sri Lanka. Journal of Finance and Bank Management, 5(1), 77-90.
- Sun, H., Rabbani, M. R., Ahmad, N., Sial, M. S., Guping, C., Zia-Ud-din, M., & Fu, Q. (2020). Csr, co-creation and green consumer loyalty: Are green banking initiatives important? A moderated mediation approach from an emerging economy. Sustainability (Switzerland), 12(24), 10688.
- Wiek, A., & Weber, O. (2014). Sustainability challenges and the ambivalent role of the financial sector. Journal of Sustainable Finance and Investment, 4(1), 9-20.
- Wu, H. C., Ai, C. H., & Cheng, C. C. (2016). Synthesizing the effects of green experiential quality, green equity, green image and green experiential satisfaction on green switching intention. International Journal of Contemporary Hospitality Management, 28(9), 2080-2107.
- Yang, Y. C., & Zhao, X. (2019). Exploring the relationship of green packaging design with consumers’ green trust, and green brand attachment. Social Behavior and Personality, 47(8), 1-11.
- Ye, K., & Zhang, R. (2011). Do Lenders Value Corporate Social Responsibility? Evidence from China. Journal of Business Ethics, 104(2), 197-206.
- Yip, A. W. H., & Bocken, N. M. P. (2018). Sustainable business model archetypes for the banking industry. Journal of Cleaner Production, 174, 150-169.
- Zaidi, S. M. M. R., Yifei, L., Bhutto, M. Y., Ali, R., & Alam, F. (2019). The influence of consumption values on green purchase intention: A moderated mediation of greenwash perceptions and green trust. Pakistan Journal of Commerce and Social Science, 13(4), 826-848.