An analysis of experienced life events on continuance intention to use online banking in Thailand
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Author(s)Paisal RittigulLink to ORCID Index: https://orcid.org/0000-0002-0958-6234
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Teerasak JindabotLink to ORCID Index: https://orcid.org/0000-0003-3129-3195
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DOIhttp://dx.doi.org/10.21511/bbs.17(3).2022.18
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Article InfoVolume 17 2022, Issue #3, pp. 213-226
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- 453 Views
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178 Downloads
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Creative Commons Attribution 4.0 International License
At present, marketers focus on the phenomenon of changing consumer behavior that influences consumer decision-making. This study aims to analyze the influence of experienced life events (affected by COVID-19), perceived risk, and anxiety on the continuance intention to use online banking in Thailand. The data were attained from 500 customers who had visited commercial banks in Thailand. The data were analyzed through Confirmatory Factor Analysis (CFA) and Structural Equation Modeling (SEM). The findings of the study suggested that both perceived risk and anxiety influenced the continued use of online banking services while experiencing the COVID-19 pandemic. More specifically, anxiety had a direct negative influence on the continuance intention to use online banking services; and the perceived risk had an indirect influence on the Continuance Intention to use online banking services caused by anxiety. From the research results, it is recommended that focus should be on policies and activities that help reduce consumers’ perceived risk and anxiety to motivate more consumers to turn to online banking and eventually into a cashless society with a willingness and sense of safety.
- Keywords
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JEL Classification (Paper profile tab)M30, M31
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References56
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Tables6
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Figures5
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- Figure 1. Continuance intention framework
- Figure 2. CFA model
- Figure 3. Structural equation model
- Figure 4. Influence of the moderating variable of experienced life event of the COVID-19 pandemic
- Figure 5. Influence of the moderating variable of life-experience of the COVID-19 pandemic
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- Table 1. Statistic value for assessing the harmony of the CFA model
- Table 2. Measurement model
- Table 3. Direct effect
- Table 4. Indirect effect
- Table 5. Moderating variable
- Table A1. Questionnaire items
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Digital payment system innovations: A marketing perspective on intention and actual use in the retail sector
Singha Chaveesuk ,
Bilal Khalid ,
Wornchanok Chaiyasoonthorn
doi: http://dx.doi.org/10.21511/im.17(3).2021.09
Innovative Marketing Volume 17, 2021 Issue #3 pp. 109-123 Views: 2093 Downloads: 1516 TO CITE АНОТАЦІЯThis study empirically investigated the marketing perspectives of behavioral intention and the actual use of digital payment solutions as electronic innovation for retail purchases in Thailand. This is important as leveraging digital innovation can be applied to minimize physical contact between retailers and customers, especially in the COVID-19 era. The UTAUT model was used and extended to include attitude, social distancing, and perceived risk variables. The study was conducted using primary data collected from 467 Thai respondents who used digital payment systems as a means of payment in retail purchases. The study data were collected employing a structured questionnaire. Techniques used in data analysis include Confirmatory Factor Analysis and Structural Equation Modeling. The results from the data analysis highlighted that behavioral intention to use digital payment innovation in Thailand was influenced by Perceived Risk (PR), Facilitating Condition (FC), Performance Expectancy (PE), and Attitudes (AT) of people. The study also revealed that exploring the marketing perspectives, Behavioral Intention (BI) significantly influenced the Actual Use (AU) of digital payment systems. The implication is that stakeholders in retail and financial sectors, such as banks and other digital payment providers, should consider aspects of people’s attitudes and perceived risk as they influence the use and adoption of innovative digital payment solutions. Thus, it is, appropriate to propose policies and regulations that promote the effective use of digital payment systems in the Thai retail sector.
Acknowledgment
This work is supported by King Mongkut’s Institute of Technology Ladkrabang. -
Financial inclusion and banks' performance: Evidence from Palestine
Fadi Shihadeh
doi: http://dx.doi.org/10.21511/imfi.18(1).2021.11
Investment Management and Financial Innovations Volume 18, 2021 Issue #1 pp. 126-138 Views: 1456 Downloads: 1114 TO CITE АНОТАЦІЯThis study aims to examine the relationship between financial inclusion indicators and bank performance in Palestine. The study population and its sample include all 15 banks operating in Palestine and cover the period 2006 to 2016 with panel data from 162 observations. To interpreter the variables, the study uses the volume of loans to SMEs (usage), banking penetration, number of ATMs and branches (access), and online banking, the latter if it is a dummy variable. Further, the study uses operational profits, total revenues and ROE as bank performance indicators and dependent variables. Using empirical analysis, the results indicated that banking penetration tools, branching and ATMs, could enhance bank performance. Despite the decline in lending to SMEs, this factor could positively improve the performance of banks in Palestine. In general, financial inclusion helps banks improve their performance and increase their revenues. This study recommends that government organizations can use the obtained results to formulate their strategies and agendas for improving financial inclusion in Palestine and other developing countries.
Acknowledgment
The author is thankful to Bo Liu and Azzam Hanoon for their comments and suggestions to improve this paper. The author discloses that funding for the writing of this paper comes from the TAAWON research fund. -
An exploratory study on factors associated with consumers’ post-purchase dissonance of electric vehicles
Hamza Khraim 
doi: http://dx.doi.org/10.21511/im.16(4).2020.02
Consumers’ post-purchase dissonance usually instigates after the purchase decisions are considered extremely important for marketers, resulting in severe consequences on consumer satisfaction and switching behavior. The current study aims to investigate the potential effect of consumer knowledge of electric vehicles (EVs), perceived risk, functional characteristics of EVs, attitude towards EVs on consumer post-purchase dissonance. The paper uses a quantitative approach by designing and distributing an online questionnaire to respondents. A total of 268 respondents participated and filled the online questionnaire. The data analysis revealed that functional characteristics emerge to be the leading factor per the consumer’s response, followed by perceived risk. The hypotheses testing results showed that functional characteristics, knowledge, and attitude have a statistically significant effect on post-purchase dissonance while concerning the perceived risk of EV. The results show that it has no statistically significant influence on post-purchase dissonance. Based on the results, it is critical to enhance consumer knowledge about the functional characteristics of electric vehicles to create a positive attitude that contributes to reducing post-purchase dissonance.
