William J. Rowe
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2 publications
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568 downloads
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707 views
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0 books
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Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship
William J. Rowe , Mark E. Moore , James E. Zemanek , Jr -
Chevrolet and Manchester United: a transformational sponsorship in a traditional industry
William J. Rowe , James E. Zemanek