Mark E. Moore
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7 publications
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Touch point opportunities in American football at the collegiate level
Mark E. Moore , Paul H. Schwager , James E. Zemanek , Jr. , Bradlee Bray -
The marketing revolution of Tim Tebow: a celebrity endorsement case study
Mark E. Moore , Chris Keller , James E. Zemanek , Jr. -
Three-tiered sponsorship: a study of decision heuristics across multiple levels of sport sponsorship
William J. Rowe , Mark E. Moore , James E. Zemanek , Jr -
Tribalism among US-Based Premier League supporters groups: a tribal marketing perspective
Erik C. Taylor , Mark E. Moore , Cody Logan Chullen , James E. Zemanek , Jr. -
Brand name ethics as a marketing concern: a narrative inquiry of the Washington Redskins’ debate
Mark E. Moore , James E. Zemanek , Jr. , Cody Logan Chullen , Lee D. Workman -
The bent of human resource theory on gender equality: examining work conditions for female leaders in U.S. collegiate athletic organizations
Lana L. Huberty , Mark E. Moore , Shelley Binegar , Whitney Marks doi: http://dx.doi.org/10.21511/ppm.14(3-3).2016.01Problems and Perspectives in Management Volume 14, 2016 Issue #3 (cont. 3) pp. 594-600
Views: 1030 Downloads: 889 TO CITEThe low representation of female leaders is problematic in work organizations. In fact, women historically have had trouble entering the managerial hierarchy of a multitude of industries including the sport industry. Accordingly, the evolution of sport has proffered a diverse array of jobs with growth potential. Despite this, sport remains a male dominated sector where women’s perspectives on work issues have not been fully investigated. The purpose of this study is to examine perceived organizational factors impacting the representation of female leaders in college athletics. To promptly investigate issues and concerns of working women in sport, the research focused on human resource management (HRM). This study utilized survey design, specifically snowball sampling, to generated 60 completed questionnaires from female administrators working in U.S. collegiate athletics. A Qualtrics online survey site was created to gather responses. Data were analyzed using descriptive statistics. Demographics showed the level of work experience, position titles, and educational background varied across the sample. Results showed that structures were important factors in recruiting and advancing female leaders, while the ’ole’ boys’ networks and limited social capital negatively impacted leadership development. In conclusion, leadership opportunities for women in intercollegiate athletics were perceived to be shaped by organizational practices.
Keywords: female leaders, U.S. college athletics, social capital, organizational practices, HRM structures.
JEL Classification: M14
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