Roger B. Mason
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7 publications
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2034 downloads
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2996 views
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The influence of culture on marketing communications: critical cultural factors influencing South African and German businesses
Problems and Perspectives in Management Volume 12, 2014 Issue #1 (cont.)
Views: 666 Downloads: 483 TO CITE -
South African consumer ethnocentrism and attitudes towards foreign convenience products
Problems and Perspectives in Management Volume 12, 2014 Issue #4 (spec. issue)
Views: 564 Downloads: 699 TO CITE -
The role of individual interpersonal relationships on work performance in the South African retail sector
Problems and Perspectives in Management Volume 14, 2016 Issue #2 (cont. 1) pp. 192-200
Views: 1209 Downloads: 2368 TO CITEPartial or non-recognition of the influence of interpersonal relationships at work could impair the growth, diffusion and success of retail business. For instance, South African retailers have been taking advantage of the retail revolution in Africa to reach the rest of the continent with products and services. Therefore, to examine the interpersonal relationships among supervisors and subordinates in this sector for its contribution to individual and organizational outcomes is important. This paper examines the influence of individual interpersonal relationships on employee performance at work. A mixed method approach was adopted and self-reporting questionnaires were administered to 167 supervisors and 144 subordinate workers of four retail companies that participated in the study. The survey instrument contained both closed-ended and open-ended questions to enable a concurrent collection of data. The quantitative data were analyzed using IBM SPSS version 22, while qualitative data were analyzed using content analysis. It was found that the relationship between interpersonal relationships and employee performance for the supervisors was weak, while a less significant relationship was observed among the variables for the subordinate workers. The qualitative analysis offered explanations for the weakness and dissociation among interpersonal relationships and employee performance
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Factors that influence the marketing of professional services
Meg Enerson , Roger B. Mason , Karen M. Corbishley doi: http://dx.doi.org/10.21511/imfi.13(3).2016.11Investment Management and Financial Innovations Volume 13, 2016 Issue #3 pp. 118-130
Views: 1197 Downloads: 957 TO CITEThis study explores the marketing in a multinational professional services organization and attempts to identify marketing factors relevant to the organization. The main objective is to identify critical factors that influence the successful marketing of professional services.
To accomplish this objective, research is undertaken as a case study with a quantitative survey of employees from the professional services organization.
The main finding was that the 7P framework (product/service, price, place, promotion, physical evidence, people, process) was applicable and that place, physical evidence and product components were seen as most critical, with promotion and price appearing to be least critical, maybe because conservative attitudes to marketing still exist within professional service organizations.
The study added to the literature on professional services marketing, giving insight into the marketing of professional services in today’s dynamic and changing economic environment. Our findings will, therefore, assist professional service organizations to utilize their marketing resources more effectively and efficiently -
Access to finance problems for small retail businesses in South Africa: comparative views from finance seekers (retailers) and finance providers (banks)
Holger J. Schmidt , Roger B. Mason , Juan-Pierré Bruwer , Jonathan Aspeling doi: http://dx.doi.org/10.21511/bbs.12(2).2017.02Banks and Bank Systems Volume 12, 2017 Issue #2 pp. 20-30
Views: 1460 Downloads: 466 TO CITE АНОТАЦІЯSmall retail businesses are essential for the growth of the South African economy. Though many of these business entities need more assets to seize business opportunities, previous research studies suggest that their overall access to finance through banks and other finance providers seems to be limited. In general, small retail businesses are usually managed by entrepreneurs who lack financial knowledge, but banks, when deciding on credit applications, rely heavily on financial information, which is provided by these entrepreneurs. Notwithstanding the aforementioned, this study aimed to explore barriers that limit access to finance for South African small retailers, from the perspectives of finance providers (banking institutions) and finance seekers (small retailers). Additionally, measures were highlighted to show how those hurdles could be overcome. Qualitative research was conducted, whereby data were collected via semi-structured interviews with management personnel at banks and other financial institutions, as well as independent experts and small retail business owners and managers. The findings show that many financing opportunities are available to small retail businesses, but access to these opportunities is limited mainly owing to, inter alia, strict bank regulations and factors that are inherent to small retail business owners.
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Young clients’ attitudes to service quality at retail banks in a developing country
Banks and Bank Systems Volume 12, 2017 Issue #1 pp. 44-53
Views: 1405 Downloads: 307 TO CITE АНОТАЦІЯThe aim of this paper is to investigate service quality as perceived by younger customers of retail banks in a developing country. The objectives include identifying customers’ levels of satisfaction and loyalty to their banks and to identify the levels of service quality associated with such satisfaction and loyalty.
The instrument used to collect data via a survey of retail bank customers was an adaptation of the SERVQUAL questionnaire. A total of 448 students were surveyed, using a mix of systematic and quota sampling, with data being collected on university campuses. Data were analyzed using descriptive statistical techniques.
The main conclusions were that most young customers are reasonably satisfied with, and loyal to, their banks. There was little difference, on all the service quality constructs, between the different banks, and between expectations and perceptions of service quality. However, there was no evidence of any bank providing a service that delighted their customers or exceeded their expectations and so all banks are at risk from a competitor who adopts strategies to meet these goals.
The study has contributed to knowledge by focusing on attitudes to service quality of young bank customers in a developing country, an aspect that has been under-researched.Keywords: service quality, retail banking, expectations, perceptions, customer satisfaction, loyalty, SERVQUAL, South Africa.
JEL Classification: G21, L84, M31 -
First choice or fallback option? The attractiveness of South Africa’s retail industry for Gen Y members
Wibke Heidig , Thomas Dobbelstein , Roger B. Mason , Wayne Jooste doi: http://dx.doi.org/10.21511/ppm.15(2).2017.11Problems and Perspectives in Management Volume 15, 2017 Issue #2 pp. 110-123
Views: 1206 Downloads: 236 TO CITE АНОТАЦІЯThe wholesale and retail industry is the fourth largest contributor to South Africa’s Gross Domestic Product. However, it faces the major challenge of attracting highly skilled and motivated workers. Although South African universities launched programs in retail management, attracting young talents to a career in retailing remains a tough challenge. Drawing on previous findings from the field of graduate decision-making and industry image from other countries, this research examines the perceptions and expectations of Gen Y members with regard to their field of study and their prospective career. A nationwide survey with 1363 South African first year students, in their first week at university, shows significant differences between freshmen enrolled in retail business management and those enrolled in other business majors. While retail students, as compared to other participants, tend to hold stronger positive associations with their field of study and a retail career, majoring in retailing appears to be a fallback option. Over all participants, the analysis reveals that the perception of retailing careers primarily exceeds expectations on attributes that are only of minor importance. When it comes to important career attributes like payment, work-life balance and advancement issues, the retail image lags behind that of other industries. Comparing the field of study with the preferred industry, we identify four different segments of students that qualify to be targeted by companies and universities in different ways.
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The influence of store atmospherics on customers’ satisfaction at selected South African retail outlets
Richard Mfundi Ndengane , Roger B. Mason , Misheck Mutize doi: http://dx.doi.org/10.21511/im.17(1).2021.03Innovative Marketing Volume 17, 2021 Issue #1 pp. 26-39
Views: 1957 Downloads: 2004 TO CITE АНОТАЦІЯIn the retail environment, customers are stimulated by the look and feel of a store and how it is laid out. Certain store elements create an atmosphere that attracts customers to certain outlets as their preferred shopping destination. Therefore, retailers need to ensure the customers’ shopping experience is enjoyable. This study aimed to examine the influence of atmospheric store elements on the factors that influence customers` satisfaction. A quantitative, cross-sectional, descriptive study was conducted in four retail outlets in Cape Town, South Africa, with data collected through a structured questionnaire distributed to the outlets’ customers. A systematic random sample of 388 responses was achieved. The information collected was analyzed using relevant descriptive and inferential statistics. Although small, positive correlations were found between the independent variables (cleanliness, lighting, music, floor adverts, employee efficient service, employee appearance) and the dependent variables (positive image of store, pleasant mood, time spent in store, intention to revisit store). As such, the study highlighted the importance of store atmospherics to the factors that encourage customers` satisfaction. Since little research has been done into store atmospherics in the South African context of grocery stores, this study has contributed new knowledge in this field.
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