Oleksandr Bielov

The article explores the features of corporate culture as a social basis for managing virtual teams in the context of modern digital transformation and globalization. It considers the role of the corporate culture of organizations in the context of managing virtual teams. The importance of effective mechanisms of corporate culture in maintaining work productivity, motivation, professional and personal development, and cohesion of employees in virtual teams, where the actual presence of the employee in the office is minimized or absent, which causes many risks and challenges, is determined. The study highlights important aspects of corporate culture, such as the social foundation of strategic management of virtual teams and, in particular, its influence on communication, coordination, trust, and adaptation of new employees in remote work conditions. An analysis of the role of strategic management for virtual teams of organizations and the role of corporate culture was carried out, and its advantages and disadvantages were highlighted. To overcome the key risks and challenges of working with virtual teams, taking into account the specifics of their functioning, the key principles of forming an organization's corporate culture are proposed. The article reveals how corporate values help overcome cultural barriers and ensure effective cooperation in multinational teams. Special attention is paid to the issue of forming an optimal scheme for the gradual formation and development of the organization's corporate culture, with an emphasis on the criteria for evaluating the effectiveness of the culture, as well as on the need to develop communication strategies, taking into account the specifics of the work of virtual teams. The article emphasizes the importance of developing new tools and approaches to support the motivation of inclusiveness and ethical standards in the development of corporate culture for members of virtual teams of the organization, which is a real challenge of today's organizations in crisis and unstable conditions.

The article explores corporate culture as the basis for the formation and implementation of a motivational mechanism for strategic management of project-oriented organizations. The study focuses on the importance of corporate culture in supporting the effectiveness of virtual teams, which is an integral part of modern project management. The role of corporate culture in ensuring consistency, motivation, and coordination of employees in multifunctional and geographically distributed teams is determined. The article develops a scheme for the formation and implementation of a motivational mechanism for strategic management of a project-oriented organization, including key stages: analysis of an organization’s activities, formation of strategic goals, identification and elimination of demotivating factors, creation of a motivational mechanism, its implementation and control of effectiveness. Particular attention is paid to the adaptation of corporate values to the conditions of digitalization, globalization and remote work. The proposed approach emphasizes the importance of integrating corporate culture into all stages of management, in particular in creating a stimulating environment for employees of virtual teams. The role of corporate culture in strengthening team cohesion, building trust, openness and transparency of communications is examined. The study emphasizes the importance of corporate culture in achieving strategic goals, increasing productivity and long-term competitiveness of project-oriented organizations.