Magdalena Linda Leonita Sibarani
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Evaluating customer perceived value of housing based on location factor and economic value
Elisabet Siahaan , Khaira Amalia Fachrudin , Magdalena Linda Leonita Sibarani , Iskandar Muda doi: http://dx.doi.org/10.21511/ppm.17(3).2019.16Problems and Perspectives in Management Volume 17, 2019 Issue #3 pp. 196-206
Views: 1005 Downloads: 166 TO CITE АНОТАЦІЯThis study seeks to evaluate customer perceived value in housing in order to increase the construction of housing value from the consumer’s point of view. A total of 240 houseowners in the middle to upper housings in Medan city, Indonesia, participated in this study. The data analysis used in this study is the Partial Least Square (PLS) approach. The results indicate that the perception of consumer value is strongly influenced by the economic value of the housing and the location function of the housing. Housing offered should be able to meet the needs of consumers and has the good mobility and accessibility. The emphasis that needs to be put in encouraging the perception of consumer value is the ability of the product in general, namely housing units in answering the needs of consumers.
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