Kateryna Molodetska

Today social networking services are one of the most popular virtual platforms for implementing social communication in the information space. In this case, social networking services provide the basic needs of actors in communication, belonging to virtual communities, new knowledge, self-realization, security, etc. At the same time, social networking services can be used by the world leading countries to achieve one-sided advantages in the national information space and influence on social and political processes in the state, public opinion, social exacerbation, interethnic and interreligious conflicts, etc. That’s why providing the state’s information security in social networking services is one of the most acute problems in Ukraine and around the world. It is established that the most promising direction of counteracting the threats to state information security in social networking services and managing the dynamics of interaction between the actors is the use of the concept of synergetic management. However, currently there are no practical recommendations for the implementation of synergistic management with the use of social control for self-organization in social networking services. The article systematizes the basic components of social control in social networking services. It is established that they are divided into social norms and social sanctions. The structure of each component of social control in social networking services and the peculiarities of their implementation are revealed. The synergetic model of interaction between the actors in social networking services is synthesized, which will ensure the formation of a stable virtual community. Such a virtual community is capable of counteracting the threats to the state’s information security in the information space of services through the implementation of social control over the members of the virtual community and the dissemination of a strategic narrative to counteract the content of destructive nature. The experimental research of the proposed model of synergetic control for a hidden artificially controlled transition of the virtual community of actors in social networking services to the state of state information security is performed. It is proved that the effectiveness of such a management compared to the unmanaged processes of the formation of stable virtual communities increases 3.3 times and allows to attract a greater number of actors of social networking services.