When do tourists prefer to continue using online travel agencies? An empirical study from Vietnam

This study is aimed at determining the effect of expected effort and social influence factors on expected performance when using internet banking. The study adapts the constructs and definitions from the UTAUT model in the context of the adaptation of online banking technology. With regard to the nature of the variables analyzed, the following statistical tests and methods were used: calculation of average values using descriptive statistics; multiple linear regression analysis – to interpret associations between quantitative variables. Banks, as well as users of these banking services in the online environment, are the subject of research. The survey sample consists of 454 men and women and reflects the profile of online consumers across different countries of the European Union. The results of this study show the impact of the social influence construct on the respondents’ behavior when using electronic banking. The expected effort factor in the study significantly affects the expected performance factor, which can be characterized by original research, which showed that the effect of perceived ease of use on behavioral intent and use is incompatible with the degree of system complexity.

Given the negative utilitarianism and difficulty in maintaining long-term loyalty, hospitals resort to a variety of images that define and redefine their relationship strategies in order to stay patient-centric. As in any other sector, in healthcare, patients play an important role in service design and delivery. The basic services of medical appointment scheduling, online payment and health information search are recognized as one of the most important elements that increase patient footfall, service planning, patient satisfaction and their continued usage, in particular in developing economies such as India. This study seeks to understanding the basic e-Health services continuance usage intention among patients by integrating the Expectation Confirmation Model (ECM) and the Technology Acceptance Model (TAM) and extending them by including certain external variables. With a well-structured questionnaire, a survey of 453 respondents – out-patients and care-givers, who should have used e-Health services at least once, in particular, visited multispecialty hospitals, revealed that along with the ECM and TAM constructs such as satisfaction, confirmation, perceived ease-of-use, and perceived usefulness, the external variables such as trust, social influence, perceived service quality, and perceived privacy and security had a significant influence (p < 0.05) on e-Health services continuance usage. The main findings of the study contribute to developing and empirically testing a model that explains the basic process of motivating the e-Health service users for continuance usage intention.

This study examined the factors that drive e-commerce technology adoption in the real estate industry in Qatar using the Technology Acceptance Model 3 (TAM3) and sought to analyze the relationship between perceived usefulness, perceived ease of use, anchor factors, adjustment factors and cognitive instrumental variables and their effect on e-commerce adoption in real estate industry in Qatar. The study adopted a descriptive methodology and quantitative research design utilizing survey strategy. 350 filtered and screened questionnaires that were retrieved from the Quota sample from 59 real estate firms operating in Qatar were analyzed using AMOS. The results indicate that all the dependent variables have significant relationship with e-commerce adoption indicating that the original model used was a good fit, accounting for a large percentage of the variance associated with e-commerce adoption. However, the results also show that only perceived usefulness and anchor variables have positive direct effect on e-commerce adoption; perceived ease of use, adjustment variables and cognitive instrumental factors have notable indirect effect on e-commerce adoption.