Strategy of marketing and promotion of knowledge services in university libraries from the perspective of micro media: Evidence from China

The development of human civilization is related to the constant change of economic formations, and the current social and economic situation is determined by such concepts as Society 5.0, Fourth, and Fifth Industrial Revolutions (FIR, FiIR). The paper aims to estimate the change of human role in each economic formation caused by industrial revolutions. A structured review methodology with a focus on biological, labor, and personal entity of human within the industrial revolutions is used. The description of the changes between the biological, labor, and personality entities of human in various socio-economic formations is discussed. The human as a biological entity is not changed in the first four industrial revolutions, while the FiIR tries to change the biological entity through augmenting the physical capacity. The human as a labor entity is not changed in the first three industrial formations, while the FIR tries to replace the majority of physical human jobs and opens the gate for creative economy and decisions-making. The direct labor participation is minimized within FIR since the economic systems move to the transition to the dominant role of cyber-physical systems. The personal human development is triggered within the FiIR, since informational diversity in economic systems is actualized, and conditions for creative jobs within the creative economy are formed. The biological, labor, and personality entities of human are sequentially actualized within the economic formation caused by industrial revolutions.

China’s involvement in Africa has become one of the contentious topics in the development literature. The background of the study is that Sino-African relations can be grouped into two phases thus: past relations and contemporary relations. The two phases are dissimilar, as past relations are categorized by solidarity against imperialism, while contemporary relations are characterized by economic relations. The study uses a historical approach to analyze China’s resurgence into Africa and Zimbabwe, a case study is used to examine the contemporary Sino-African relations. Secondary data were utilized to come to sound conclusion of the study. The study mainly found out that China’s resurgence into Africa presents both negative and positive impacts for Africa and that the negatives need to be regulated in order for African countries to benefit from the relations.

Technology and internet is taking a huge chunk of our lives. Nowadays almost every activity we do can be done through the internet. Organizations are running their business through the means of technology and internet, many successful organization are running their business and managing their marketing plans through the social media website. The current research study seeks to examine the role of employing social media in marketing to reach the targeted audience within cloth manufacturing sector in Jordan. Through employing a questionnaire and distributing it on (444) consumers from different markets, malls and commercial complexes; the results of the study indicated that trust and content are the most influential factors which enable the organization to reach its target audience. However, the study recommends to carry out a research on how an organization can increase the equity of its brand through social media.