Role of individual self-concept and brand personality congruence in determining brand choice

Published January 27, 2010
Author(s)
Arpita Khare , Meenakshi Handa
Article Info
Volume 5 2009, Issue #4
TO CITE

544 Views
745 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept