Arpita Khare
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3 publications
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792 downloads
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Managing Customer Relationships Using CRM Technology in India's Financial Sector
Arpita Khare , Anshuman Khare -
An exploratory study on brand connotations by Indian youth
Arpita Khare , Sapna Rakesh , M.K. Dash -
Role of individual self-concept and brand personality congruence in determining brand choice
Arpita Khare , Meenakshi Handa
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