Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil

Published January 27, 2010
Author(s)
Melby Karina Zuniga Huertas , Marcos Cortez Campomar
Article Info
Volume 5 2009, Issue #4
TO CITE

487 Views
720 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept