Melby Karina Zuniga Huertas
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2 publications
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534 downloads
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450 views
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Rational and emotional appeals in advertising of prescription medicines: study of a slimming drug in Brazil
Melby Karina Zuniga Huertas , Marcos Cortez Campomar -
Success determinants of new products launched by foreign companies in Brazil
André Torres Urdan , Melby Karina Zuniga Huertas