Issue #2 (Volume 8 2012)
Articles
9
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The transformation of customer focus: lessons from emerging markets
Sandra Vandermerwe -
The moderating role of trust in the Internet on online ad and brand attitude formations
Edmund K. Hershberger -
The impact of customer interaction on customer loyalty in Taiwan’s international tourist hotels: the mediating effect of service quality and trust
Li-Min Chuang , Ming-Tien Tsai , Ze-Xiong Wu , Jung-Jeng Shiu -
Factors affecting Indian consumers’ online buying behavior
Jayendra Sinha , Jiyeon Kim
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Transparency in Spanish credit institutions
Antoni Segui-Alcaraz -
The conflict between marketing and sales
Sarina Rehme , Carsten Rennhak -
Eye tracking analysis: engagement levels and donor tendencies using print advertisements with emotional appeals
Lisa M. Sciulli , Parimal S. Bhagat , Charlene P. Bebko