Issue #3 (Volume 5 2009)
Articles
10
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An innovative bargaining solution analysis for vertical cooperative promotion management decisions
George S. Spais , Leonidas A. Papakonstantinidis , Stavros L. Papakonstantinidis -
Customers’ evaluations after a bank renaming: effects of brand name change on brand personality, brand attitudes and customers’ satisfaction
Wafa M’Sallem , Nabil Mzoughi , Olfa Bouhlel -
An empirical study on international human organ trafficking: effects of globalization
Hyuksoo Cho , Man Zhang , Patriya Tansuhaj -
The “5th p” in marketing: corporate political activity and firm performance (an exploratory study of U.S. firms in the global marketplace)
Bruce D. Keillor , William Hauser , Courtney K. Dannemiller
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The membership fee increases over time with the network size
Gila E. Fruchter -
Experiential positioning: strategic differentiation of customer-brand relationships
Dan Padgett , Michael S. Mulvey -
An exploratory study on brand connotations by Indian youth
Arpita Khare , Sapna Rakesh , M.K. Dash