Issue #4 (Volume 4 2008)
Articles
9
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Where avatars come from: exploring consumers' motivations in virtual worlds
Ainsworth Anthony Bailey , Carolyn Bonifield , Amy Tomas -
Children's influence on family decision making
Anne Martensen , Lars Grønholdt -
Pricing competition policy in the European airlines industry: a firm behavior model proposal
Stamatis Kontsas , John Mylonakis -
Sustainable competitive positional advantage of English dailies: a research proposal
Selvarasu Appasamy , Seetha Ramaya Pujar , José António C. Bonito Filipe , Chandrasekaran Kathiravan -
How events work: understanding consumer responses to event marketing
Anne Martensen , Lars Grønholdt
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Causality effects between celebrity endorsement and the intentions to buy
Mehdi Zahaf , James Anderson -
The impact of TV channel design on emotion and brand personality
Nabil Mzoughi , Héla Ayed -
Board of directors and its relationships on performance: case of Gnosjöregion in Sweden
Ossi Pesämaa , Johan Klaesson , Antti Haahti
