Issue #2 (Volume 1 2005)
Articles
10
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The Creation of the AdaptStand Process in International Marketing
Demetris Vrontis -
Infant Industries Accessing Global Markets: Strategic Risks and Potential Trade Barriers in Bioplastics
Tamara J. Rudge , Jill E. Hobbs , William A. Kerr -
A Proposed Cross-National Study: The Effects of Self-Serving Bias and Co-Production on Customer Satisfaction
Mary Conway Dato-on , Fred Beasley -
Employee Satisfaction and Customer Satisfaction: Testing the Service-Profit Chain in a Chinese Securities firm
Yingzi Xu , Robert Goedegebuure -
Predicting Consumer Patronage Behaviour in the Egyptian Fast Food Business
Yasser Ibrahim , Claudio Vignali
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Marketing Communication as Organizational Communication: Exploration and Synthesis of the underlying Theoretical Perspectives
Birud Sindhav , Phani Tej Adidam -
‘Quali-Quant' Research at the Development Stage: Using Iterative, Small-Scale Conjoint Analysis to Explore/Refine Communications for a ‘New Age' Car Dealer
Philip Moore , Howard Moskowitz , Samuel Rabino , Jeff Ewald -
A Tale of Two Deficits: US Trade Deficit and US Trade Deficit with China
Yusen Liu , Stacy Vollmers