How the Fintech ecosystem changes with the entry of Big Tech companies
-
DOIhttp://dx.doi.org/10.21511/imfi.19(3).2022.04
-
Article InfoVolume 19 2022, Issue #3, pp. 38-48
- Cited by
- 1139 Views
-
463 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The digitalization of financial services has led to the emergence of new, innovative services and providers. This paper first examines which actors are defined in the related literature as members of the Fintech ecosystem and what their roles and responsibilities are. A common element in the literature reviewed is that traditional financial institutions, startups, regulators, the investment community, and technology developers are identified as actors in Fintech ecosystems. The analysis then highlights how the large technology companies that are referred to in the literature as Big Tech (Meta (Facebook), Apple, Microsoft, Amazon, Alphabet (Google), Baidu, Alibaba, and Tencent) have become active in the financial services sector. It also examines which comparative advantages have led to the possibility for Big Tech companies to become third-party and then independent providers of financial services. As a result of their previous activities (software development, marketing, social media, online retail, and content services), they have acquired both a significant global customer base and outstanding IT development capabilities. These factors have enabled them to interact with former members of the Fintech ecosystem. They have formed partnerships with traditional financial institutions, then become their competitors, and they look to Fintech startups as acquisition targets. These factors determine Big Tech companies to become part of the Fintech ecosystem as a competitive service provider. From a practical point of view, these phenomena emphasize the need for the regulatory efforts on Big Tech companies.
- Keywords
-
JEL Classification (Paper profile tab)G21, G23, G38, M13
-
References29
-
Tables4
-
Figures1
-
- Figure 1. Revenue of Big Tech companies in different sectors
-
- Table 1. Financial services offered by Big Tech companies
- Table 2. Top Big Tech Fintech acquisitions
- Table 3. Key actors in fintech ecosystems
- Table 4. Competitive mapping
-
- Accenture. (2016). Fintech and the evolving landscape: landing points for the industry.
- Armantier, O., Doerr, S., Frost, J., Fuster, A., & Shue, K. (2021). Whom do consumers trust with their data? US survey evidence. Bank for International Settlements.
- Bassens D., Hendrikse R. (2022), Asserting Europe’s technological sovereignty amid American platform finance: Countering financial sector dependence on Big Tech?, Political Geography, 97. 102648.
- BIS. (2019). III. Big tech in finance: opportunities and risks.
- Brummer, C., & Yadaw, Y. (2019). FinTech and the Innovation Trilemma. Georgetown Law Journal, 235-307.
- Carstens, A., Claessens, S., Restoy, F., & Shin, H. (2021). Regulating big techs in finance. BIS Bulletin, 45.
- CB Insights (2020). How Google, Amazon, Facebook, And Apple Are Targeting The $6T Insurance Market.
- CB Insights (2021) The Big Tech In Fintech Report: How Facebook, Apple, Google, & Amazon Are Battling For The $28.2T Market.
- CB Insights Research Report. (2021). The Fintech 250: The Top Fintech Companies Of 2021.
- Crisanto, J., Ehrentraud, J., & Fabian, M. (2021). Big techs in finance: regulatory approaches and policy options. Basel: BIS Financial Stability Institute.
- Diemers, D., Lamaa, A., Salamat, J., & Steffens, T. (2015). Developing a FinTech ecosystem in the GCC.
- EBA. (2018). EBA report on the impact of Fintech on incumbent credit instiututions’ business models. EU: European Banking Authority.
- Financial Stabilty Board (2019) BigTech in finance: Market developments and potential financial stability implications.
- Frost, J., Gambacorta, L., Huang, Y., Shin, H., & Zbinden, P. (2019). BigTech and the changing structure of financial intermediation. Economic Policy, 761-799.
- Gagliardi, D. (2019). Vision outlook on the fintech ecosystem. Manchester: Alliance Manchester Business School, the University of Manchester.
- Gakman, C. (2022). Understanding FinTech categories.
- Ghahroud, M., & Jafari, F. (2021). Review of the Fintech categories and the most famous Fintech start-ups. Journal of FinTech and Artificial Intelligence, 001-007.
- Harasim, J. (2021). FinTechs, BigTechs and Banks – When Cooperation and When Competition? Risk and Financial Management, 14(12), 614.
- In, L., & Shin, Y. (2018). Fintech: Ecosystem, business models, investment decisions, and challenges. Business Horizons, 35-46.
- Mittal, V. (2019). FinTech ecosystem playbook. Singapore Fintech Association.
- Padilla, J., & Croxson, K. (2021). Big Tech Banking. Regulaing BigTech conference - Implications of BigTech finance (p. 3). BIS Research Conference.
- Petit, Nicolas (2020) Big Tech and the Digital Economy: The Moligopoly Scenario (p. 11). Oxford: Oxford University Press.
- Plaid. (2021). The Fintech Effect – 2021 Fintech report. USA: The Harris Poll.
- Schmidt, J., Drews, P., & Schirmer, I. (2018). Charting the Emerging Financial Services Ecosystem of Fintechs and Banks: Six Types of Data-Driven Business Models in the Fintech Sector. Conference: Hawaii International Conference on System Sciences (pp. 5004-5013). USA: HICSS.
- Snyder, A. (2020). Facebook Announces F2: A New Team to Lead the Company’s Work in Online Payments.
- Stulz, R. (2019). Fintech, bigtech, and the future of banks. Journal of Applied Corporate Finance, 31, 86-97.
- Volosovych, S., Zelenitsa, I., Szymla, D., & Mamchur, R. (2021). Transformation of insurance technologies in the context of a pandemic. Insurance Markets and Companies, 1-13.
- Vovchenko, N., Galazova, S., Sopchenko, A., & Dzhu, O. (2019). FinTech Ecosystem as an Instrument of Sustainable Development Provision. International Journal of Economics and Business Administration, 147-155.
- World Economic Forum. (2015). The Future of Financial Services – How disruptive innovations are reshaping the way financial services are structured , provisioned and consumed.