Factors impacting startup sustainability in the Czech Republic
-
DOIhttp://dx.doi.org/10.21511/im.15(3).2019.01
-
Article InfoVolume 15 2019, Issue #3, pp. 1-15
- Cited by
- 1798 Views
-
348 Downloads
This work is licensed under a
Creative Commons Attribution 4.0 International License
The startup ecosystem in the Czech Republic falls far below the level of the developed economies of its Western neighbors. The startup map of the Czech Republic shows 1,717 continuously operating startups. And yet they have yet to receive priority attention in the academic realm. The primary goal of this article is to define the key factors of startup sustainability and to look for dependencies between them. The secondary goal is to identify the weaknesses of the Czech startup environment. The scientific hypotheses formulated focus on demonstrating the dependencies of selected factors influencing the startup sustainability. These have been verified on the basis of evaluation of data obtained via primary qualitative and quantitative research. Its findings were compared with the data of secondary research and with the conclusions of the scientific studies of international authors. The data were processed using statistical apparatus. Thanks to this research, the authors have identified in their conclusion the factors of the remote, immediate, and interior environments that can influence startup sustainability. They demonstrate a correlation between the level of strategic management and the quality of internal communications processes, between the capacities of startup management to manage relationships with customers (CRM) and to drive communications strategy, including brand support. In real practice, however, nine out of ten startups do not succeed. The reason is that their design fails to understand and address the needs of customers and lacks marketing and managed sales.
- Keywords
-
JEL Classification (Paper profile tab)M2, M3
-
References48
-
Tables9
-
Figures0
-
- Table 1. Description of variables examined
- Table 2. Structure of analyzed startups according to a place of operation – a factor of location
- Table 3. Structure of analyzed startups by legal form of business – a factor of the suitability of resources from legal form
- Table 4. Structure of analyzed startups by number of employees – factor of number of employees
- Table 5. Startups by area of business – the factor of attractiveness of their industry or field
- Table 6. View of startups on planning and executing marketing activities – the factor of applying knowledge in the area of marketing management
- Table 7. Other factors influencing success of startups – processing information from qualitative research, personal interviews with owners of startups
- Table 8. Correlation analysis of the level of management of selected internal communication processes
- Table 9. Correlation analysis of the level of selected marketing activities of selected internal communication processes
-
- Afonina, A. (2015). Strategic management tools and techniques and organizational performance: Findings from the Czech Republic. Journal of Competitiveness, 7(3), 19-36.
- Avnimelech, G., & Teubal, M. (2006). Creating venture capital industries that co-evolve with high tech: insights from an extended industry life cycle perspective of the Israeli experience. Research Policy, 35(10), 1477-1498.
- Baloch, K., & Akram, M. W. (2018). Effect of teacher role, teacher enthusiasm and entrepreneur motivation on startup, mediating role technology. Arabian Journal of Business and Management Review, 7(4), 1-14, doi: 10.12816/0052284
- Basri, W. S., & Siam, M. R. A. (2017). Maximizing the social media potential for small businesses and startups: A conceptual study. International Journal of Economic Perspectives, 11(2), 341-346.
- Belás, J., Dvorský, J., Tyll, L., & Zvaríková, K. (2017). Entrepreneurship of university students: Important factors and the propensity for entrepreneurship. Administratie Si Management Public, 28, 6-24.
- Blank, S., & Dorf, B. (2012). The Startup Owner’s Manual 10-Pack: The Step-By-Step Guide for Building a Great Company (608 p.). California: K&S Ranch Press.
- Bortlová, H. (2015). Business angels’ environment in the Czech Republic and the USA – case study. Trendy Ekonomiky a Managementu, 9(23), 9-16.
- Botric, V., & Bozic, L. (2017). Access to finance: innovative firms’ perceptions in post-transition EU members. E+M Ekonomie a Management, 20(1), 129-143.
- Brejčák, P. (2018). Čas změnit očekávání: Dvacátníci jsou nejméně úspěšní zakladatelé startupů.
- Centobelli, P., Cerchione, R., & Esposito, E. (2017). Knowledge management in startups: Systematic literature review and future research agenda. Sustainability, 9(3), 361.
- Corvello, V., Grimaldi, M., & Rippa, P. (2017). Startups and open innovation: A review of the literature. European Journal of Innovation Management, 20(1), 4-30.
- Coviello, N. (2015). Re-Thinking Research on Born Globals. Journal of International Business Studies, 46(1), 17-26.
- D’Avino, M., De Simone, V., Iannucci, M., & Schiraldi, M. M. (2015). Guidelines for e-startup promotion strategy. Journal of Technology Management and Innovation, 10(1), 1-16.
- Dahlqvist, J., Davidsson, P., & Wiklund, J. (2010). Initial Conditions as Predictors of New Venture Performance: A Replication and Extension of the Cooper et al. Study. Enterprise and Innovation Management Studies, 1(1), 1-17.
- Frederiksen, D., & Brem, A. (2017). How do Entrepreneurs Think They Create Value? A Scientific Reflection of Eric Ries’ Lean Startup Approach. International Entrepreneurship and Management Journal, 13(1), 169-189.
- Gimenez-Fernandez, E., & Beukel, K. (2017). Open innovation and the comparison between startups and incumbent firms in Spain. Universia Business Review, 55, 18-33.
- Haines, T. (2016). Developing a startup and innovation ecosystem in regional Australia. Technology Innovation Management Review, 6(6), 24-32.
- Hathaway, I. (2016). What Startup Accelerators Really Do. Harvard Business Review.
- Havlíček, K. (2019). Inovační strategie České republiky 2019–2030.
- Invest Europe. (2019). European Private Equity Activity Report 2018.
- Kim, B., Kim, H., & Jeon, Y. (2018). Critical success factors of a design startup business. Sustainability, 10(9), 2981.
- Kotler, P., & Keller, K. L. (2013). Marketing management (814 p.). Praha: Grada.
- Kozubikova, L., Kotaskova, A., Dvorsky, J., & Kljucnikov, A. (2019). The impact of political factors’ perception on suitability of international business environment: the case of startups. Economics & Sociology, 12(1), 61-79.
- Kupec, V. (2018). Risk Audit of Marketing Communication. European Research Studies Journal, 21(1), 125-132.
- Luger, M. I., & Koo, J. (2005). Defining and Tracking Business Start-ups. Small Business Economics, 24, 17-28.
- Magretta, J. (2012). Michael Porter jasně a srozumitelně: o konkurenci a strategii (231 p.). Praha: Management Press.
- Masopust, L., & Ivanov, S. (2016). Evaluation of a new technology start-up in the Czech Republic: the impact of girlfriends on business. International Journal of Organizational Innovation, 9(2), 118-123.
- Mercandetti, F., Larbig, C., Tuozzo, V., & Steiner, T. (2017). Innovation by collaboration between startups and SMEs in Switzerland. Technology Innovation Management Review, 7(12), 23-31.
- Pavlák, M., & Petrů, N. (2018). Start-up ecosystem support in the Czech Republic. Acta VŠFS, 12(2), 165-190.
- Peterkova, J., Wozniakova, Z., & Stefanovova, Z. (2014). A. Innovative entrepreneurship by startups and spin-offs in the Czech Republic. Actual Problems in Economics, 154, 247-257.
- Piwowarski, M., Miłaszewicz, D., Łatuszyńska, M., Borawski, M., & Nermend, K. (2018). Application of the vector measure construction method and technique for order preference by similarity ideal solution for the analysis of the dynamics of changes in the poverty levels in the European union countries. Sustainability, 10(8), 2858.
- Polák, J., Kozubíková, Z., & Kozubík, A. (2018). Financial Literacy of University Students and Effects of Practical Experience. Socioint 2018: 5th International Conference on Education, Social Sciences and Humanities (pp. 17-26). Dubai: International Organization Center of Academic Research.
- Porter, M. E. (2004). Competitive strategy: techniques for analyzing industries and competitors (396 p.). New York: Free Press.
- Průcha, J. (2018). Petr Mandík: Proč se ani z dobrých nápadů nestanou funkční startupy.
- Řehák, J., & Brom, O. (2015). SPSS – Praktická analýza dat (336 p.). Praha: Computer Press.
- Rus, M., Ruzzier, M. K., & Ruzzier, M. (2018). Startup branding: Empirical evidence among Slovenian startups. Managing Global Transitions, 16(1), 79-94.
- Salamzadeh, A., & Kesim, H. K. (2017). The enterprising communities and startup ecosystem in Iran. Journal of Enterprising Communities, 11(4). 456-479.
- Santisteban, J., & Mauricio, D. (2017). Systematic literature review of critical success factors of information technology startups. Academy of Entrepreneurship Journal, 23(2), 1-23.
- Šoltés, M., & Štofa, T. (2016). Crowdfunding – the case of Slovakia and the Czech Republic. Quality Innovation Prosperity, 20(2), 89-104.
- Staszkiewicz, M., & Havlíková, D. (2016). České startupy – 2016.
- Stolze, A., Arnsfeld, T., Kelly, L., & Lüdtke, C. (2014). The Lean Startup Status Quo: Deconstructing the Lean Start-Up Movement to Assess its Validity as a Strategic Planning Tool for Entrepreneurs (Working Paper No. 3). Faculty of Business Management and Social Sciences. Osnabrück, Germany: Osnabrück University of Applied Sciences.
- Swenson, M. J., Rhoads, G. K., &Whitlark, D. B. (2014). Startup marketing: Leveraging leverage. The Journal of Applied Business and Economics, 16(6), 56-62.
- Tanev, S. (2017). Is there a lean future for global startups? Technology Innovation Management Review, 7(5), 6-15.
- Tripathi, N., Seppänen, P., Boominathan, G., Oivo, M., & Liukkunen, K. (2019). Insights into startup ecosystems through exploration of multi-vocal literature. Information and Software Technology, 105, 56-77.
- Úřad Vlády České republiky a RVVI. (2019). Rada vlády řešila plnění cílů Inovační strategie ČR a rozpočet na vědu na rok 2020.
- Virglerova, Z., Dobes, K., Kramolis, J., & Kotaskova, A. (2017). The influence of SME owners’ education on their perception of business environment in Czech Republic. Economics & Sociology, 10(3), 321-332.
- Vnoučková, L. (2018). Criteria of innovativeness and creativity in start-ups and innovative entrepreneurship. Quality Innovation Prosperity, 22(1), 27-43.
- Zajko, M. (2017). Challenges of scaling-up process for start-ups. 8th Balkan Region Conference on Engineering and Business Education and 10th International Conference on Engineering and Business Education Balkan Region Conference on Engineering and Business Education, 3(1), 62-70.