Consumer Behaviour: Experience, Price, Trust and Subjective Norms in the OTC Pharmaceutical Market

Published September 1, 2006
Author(s)
George N. Lodorfos , Kate L. Mulvana , John Temperley
Article Info
Volume 2 2006, Issue #3
TO CITE

712 Views
556 Downloads

References
0
Tables
0
Figures
0

Download Preview

Close

Innovative Marketing

Innovative Marketing

COOKIES
The cookie settings on this website are set to 'allow all cookies' to give you the best experience.

If you continue without changing these settings, you consent to this Read more

Accept