Commercialization of innovations: peculiarities of sales policy at innovation active enterprise
-
DOIhttp://dx.doi.org/10.21511/im.13(2).2017.01
-
Article InfoVolume 13 2017, Issue #2, pp. 6-12
- Cited by
- 1520 Views
-
302 Downloads
This work is licensed under a
Creative Commons Attribution-NonCommercial 4.0 International License
This study investigates the management process of innovations commercialization and its essence. Nowadays, establishing and ensuring the efficiency of innovations commercialization process is an objective precondition that creates material values. It also creates new demand in the market, shifting the emphasis from the production of enterprises to various management fields, creates new ways of capital substitution and enhances the level of innovation activity profitability. The aim of the research is to analyze indicators and characteristics of implemented instruments of sales policy at innovation active enterprises in order to estimate the influence of sales policy parameters to innovation level. There are many factors and trends that motivate enterprises to search for new ways to ensure their competitiveness. Findings revealed that there is a need to develop new technologies that ensures the profitability growth and activities optimization through capital mobility into areas with higher productivity and profitability. Sales policy is a necessary precondition for operation performance and further development of enterprises. Sales policy parameters significantly affect the level of innovation activity of industrial enterprises. Each of sales policy tools has an individual impact on the enterprise activity dynamics and can have positive or negative effect.
- Keywords
-
JEL Classification (Paper profile tab)M20, M21, О31
-
References21
-
Tables1
-
Figures1
-
- Fig. 1. The process of innovations commercialization
-
- Table 1. Results of statistical analysis of dependence profitability of innovation products sales of LCC “Turbomash” of influence instruments on this indicator
-
- Abebe, A., Daniels, J., McKean, J. W., & Kapenga, J. A. (2000). Statistics and Data Analysis. Kalamazoo, MI: Statistical Computation Lab, Western Michigan University.
- Autio, E., & Laamanen, T. (1995). Measurement and evaluation of technology transfer: Review of technology transfer mechanisms and indicators. International Journal of Technology Management, 10(7-8), 643-664.
- Barcik, R., & Jakubiec, M. (2013). Marketing logistics.
- Bozeman, B. (1997). Commercialization of federal laboratory technology: results of a study of industrial partners. New Technology-Based Firms in the 1990s. London: Paul Chapman Publishing.
- Chukhray, N. I., & Stegnytskyi, A. V. (2015). Integrated assessment of scientific and technical development at early stages of innovative process. Marketing and Management of Innovations, 1, 11-23.
- De Smith, M. J. (2015). STATSREF: Statistical Analysis Handbook - a web-based statistics resource. The Winchelsea Press, Winchelsea, UK.
- Hameri, A.-P. (1996). Technology transfer between basic research and industry. Technovation, 16(2), 51-92.
- Isotalo, J. Basics of Statistics. Lectures.
- Jamil, F., Ismail, K., & Mahmood, N. (2015). A review of commercialization tools: University incubators and technology parks. International Journal of Economics and Financial Issues, 5, 223-228.
- Kalynychenko, M. P. (2012). The marketing of innovation activity results commercialization in industry. Marketing and Management of Innovations, 4, 43-50.
- Kotler, P. (1998). Marketing Management Analysis, Planning, Implementation, & Control. 9th edition. Hardcover, May 28, 816 p.
- Lee, Y., & Gaertner, R. (1994). Technology Transfer from University to Industry. A Large-Scale Experiment with Technology Development and Commercialization. Policy Studies Journal, 22(2), 384-399.
- Markman, G. D., Siegel, S. D., & Wright, M. (2008). Research and Technology Commercialization. Journal of Management Studies, 45, 1401-1423.
- Mohannak, K., & Samtani, L. (2014). A Criteria-based Approach for Evaluating Innovation Commercialization. Proceedings from: DRUID Society Conference 2014, CBS, Copenhagen, June 16-18, p. 17.
- Olefirenko, O. (2016). Methodic tools to optimize marketing expenses of the innovatively active industrial enterprises in Ukraine. Problems and Perspectives in Management, 14(1), 44-50.
- Pavlenko, I. (2015). Modern mechanisms of commercialization of innovations. Agrosvit, 5, 25-28.
- Phan, P., Siegel, D. S., & Wright, M. (2005). Scienceparksandincubators: observations, synthesisandfutureresearch. Journal of Business Venturing, 20, 165-182.
- Ranft, A. L., & Lord, M. D. (2002). Acquiring New Technologies and Capabilites: A Grounded Model of Acquisition Implementation. Organization Science, 13(4), 420-441.
- Rorwana, A., & Tengeh, R. K. (2015). The role of academic entrepreneurs in the process of technology transfer and commercialization: the case of a University of Technology in South Africa. Environmental Economics, 6(4), 25-37.
- Shpak, N., Kniaz, S., Myroshchenko, N., & Kolomiyets, O. (2014). Commercialization of high-tech products: theoretical-methodological aspects. Econtechmod, 3(1), 81-88.
- The Global Innovation Index 2015 (n.d.).