Olena Gryshchenko

The article covers the study of sales and service potential of Ukrainian regions in distributing the industrial products. Using the data of the State Statistics Service of Ukraine, the statistical analysis of key indicators of sales and service potential is provided. The analysis of indicators’ dynamics in 2010–2015 shows the stability or insignificant increase in almost all regions. Based on ranking results of Ukrainian regions for sales and service potential, the five-zone matrix of potential is formed. The evaluations show that Kyiv (city), Dnipropetrovsk and Donetsk regions can be defined as leaders, and Chernivtsi and Ternopil regions can be defined as outsiders. High concentration of regions in pessimistic zones of the five-zone matrix of potential indicates the crisis processes in the country. This also defines the high degree of regional disparities and contradictions in service and sales activities in Ukraine.