Khadiza Rahman Tanchi

Currently, Internet penetration is accelerating across the country in Bangladesh, which, in particular, has led to the simultaneous development and growth of online businesses. Due to increased internet availability and accessibility, a number of small and medium enterprises (SMEs) continue to operate using an Internet-driven online platform. This context requires a research effort to investigate the underlying factors that might influence the business performance of online SMEs. Thus, the aim of the study is to examine the impact of e-marketing orientation (EMO), technology orientation (TO), and learning capability (LC) on online SME performance in the context of Bangladesh. In this study, the dependent variable is online SME performance, whereas the independent variables are EMO, TO and LC. To achieve this objective, the study developed a questionnaire based on past literature. Following a non-probability random sampling approach, 320 survey forms were distributed among online SME owners using the online survey system (Google form), and finally 156 responses were realized as fully complete responses. Hence, the study sample size is n = 156. SPSS version no. 26 was used to analyze the correlation among independent and dependent variables and to test the hypotheses. During statistical analysis, the 5% significance level is used as a threshold value to accept hypotheses. The study results show that EMO, TO and LC have a statistical and significant impact on online SME performance. Finally, this paper seeks to outline several important implications for online SME owners, as well as suggest several directions for future research.

The paper strives to investigate the influential factors that might significantly affect consumers’ intention to shop from online websites. On this premise, this paper aims to examine the impact of perceived trust (PT), convenience (CONV), perceived website quality (PWQ), and subjective norm (SN) on individuals’ intention towards online shopping (ITOS). The paper proposed a study framework based on previous relevant literature. The study has drawn samples from private university students of Bangladesh. A quantitative research approach was adopted, followed by a survey method. Only undergraduate and postgraduate students of two Bangladeshi universities were considered as respondents as it is believed that they were the primary online shoppers in Bangladesh perspective. The sample size in this paper is 339, which was deemed adequate to run regression analysis. SPSS software has been utilized to conduct correlation and regression analysis. The convenience sampling method was applied in the study as the population is not known. This paper applied a 95% confidence interval to accept the hypotheses. Correlation results confirm that all independent variables correlated with ITOS. The findings of the paper report that PT, CONV, PWQ, and SN have a significant impact on students’ intention towards online shopping (ITOS). Henceforth, the online business managers can utilize the findings of this paper to understand the young consumer behaviors and develop a solid and effective online marketing plan for sustainable business performance.

Women entrepreneurship has been gaining a prominent awareness among policymakers in contemporary economics, as it can hasten the rate of technological advancement and economic progress. The objective of this study is to determine the influencing factors of women’s entrepreneurial performance in a developing country like Bangladesh. This investigation is quantitative in scope and exploratory in character. The convenience non-probability sampling identified 250 women entrepreneurs in Bangladesh. The study developed a questionnaire in Google Forms by reviewing the relevant literature on entrepreneurial performance. Email addresses of women entrepreneurial ventures were collected from the digital database to send the questionnaires. This study used SPSS v26.0 to test the model and verify the hypotheses at the 5% significance level. To measure the reliability, Cronbach’s Alpha (α) value of 0.70 or more than 0.70 was regarded as acceptable. This study found that entrepreneurial orientation, networking, opportunity identification, economic factors, and socio-cultural factors positively and significantly affect women’s entrepreneurial performance. These findings could be helpful for the government, non-governmental organizations, local community, civil society, and researchers to formulate effective strategies and policies to grow women-owned enterprises in Bangladesh.

Digital social entrepreneurship is increasingly receiving recognition in emerging economies to maximize societal benefit. The objective of this study is to examine the factors determining students’ intentions toward digital social entrepreneurial ventures. The targeted population was students of various programs, namely business, humanities, science, tourism, and pharmacy, of private and public universities in Bangladesh. This study is quantitative and exploratory in nature, whereas online self-administered questionnaires were prepared to collect data from 433 students in Bangladesh between January and June 2023. The model was tested and the hypotheses were confirmed at the 5% significance level using SPSS v26.0; a Cronbach’s alpha (α) value of 0.70 or higher was considered adequate for measuring reliability. The results show that students’ innovativeness, social pro-activeness, and risk-taking motive positively affect their intention toward digital social entrepreneurial intention. These results may aid in developing successful plans and regulations to support the expansion of digital social entrepreneurial intention in Bangladesh by the government, non-governmental organizations, the neighborhood, civil society, and researchers.