Hilda Bongazana Dondolo
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3 publications
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Ease of use, security concerns and attitudes as antecedents of customer satisfaction in ATM banking
Hilda Bongazana Dondolo , Nkosivile Welcome Madinga doi: http://dx.doi.org/10.21511/bbs.11(4-1).2016.02Banks and Bank Systems Volume 11, 2016 Issue #4 (cont.) pp. 122-126
Views: 1174 Downloads: 519 TO CITEThis study examines the influence of ease of use, security concerns and attitudes on South African consumers’ satisfaction with ATM banking services. Participants of the study were solicited through electronic mailing list of ATM users in South Africa. These participants were provided with a website link that directed them to an online survey hosted by Qualtrics. A total of 224 participants from the various provinces of South Africa responded. This study confirms that customer satisfaction is linked to security concerns, attitudes and ease of use. Overall, the results indicate that the respondents were satisfied with ATM banking services. Since there is a shortage of research on customer satisfaction with ATM banking services in South Africa, an area often neglected by South African researchers, this study contributes to knowledge available in the existing literature.
Keywords: ATM banking, customer satisfaction, ease of use, security, attitudes.
JEL Classification: G21, M31 -
Negative factors of beliefs toward advertising on Facebook and their effect on attitudes
Problems and Perspectives in Management Volume 15, 2017 Issue #2 (cont. 2) pp. 404-410
Views: 1326 Downloads: 499 TO CITE АНОТАЦІЯPrevious research has studied the effects of materialism, value corruption and falsity, which were identified by Pollay and Mittal (1993) as negatively impacting the beliefs about advertising. Few, if any, assessed negative beliefs about Facebook advertising. This paper assesses such beliefs and how these beliefs influence attitudes toward advertising on Facebook. To meet the objectives of the study, 269 undergraduate students completed the questionnaire. Regression analysis was used to examine a relationship between the beliefs about Facebook advertising and attitudes. In line with hypotheses developed for this study, results showed that respondents of this study view Facebook advertising as promoting materialism, corrupting society’s values and misleading and thus negatively impacting their attitudes toward Facebook advertising. This paper concludes with the discussion of results and offers the limitation of the study. The study also provides directions for future research.
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Exploring motives behind Generation Y’s smartphone purchase
Nkosivile Welcome Madinga , Hilda Bongazana Dondolo doi: http://dx.doi.org/10.21511/ppm.16(1).2018.28Problems and Perspectives in Management Volume 16, 2018 Issue #1 pp. 284-291
Views: 1528 Downloads: 299 TO CITE АНОТАЦІЯConsidering the increase in smartphones, it becomes important to understand why people buy them. The purpose of this paper is to examine Generation Y’s motives behind smartphone purchases. The study made use of a qualitative research paradigm. Focus group interviews were selected as the method of data collection. Focus group members ranged from seven to ten. A total of 81 (N = 81) South African Generation Y were interviewed. The findings indicate that Generation Y consider quality and technical features when buying smartphones. Additionally, this study also observed that this cohort is status conscious and easily influenced by their friends when making purchase decisions.
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Effect of celebrity endorsers’ attributes on purchase intentions in South Africa
Boitumelo Vincent Molelekeng , Hilda Bongazana Dondolo doi: http://dx.doi.org/10.21511/im.17(4).2021.10Innovative Marketing Volume 17, 2021 Issue #4 pp. 111-119
Views: 1404 Downloads: 314 TO CITE АНОТАЦІЯCelebrity endorsement is the most used strategy since consumers value celebrities in advertisements. Organizations invest in celebrity endorsements in the expectation that they will enhance consumer perception of a product or service, evoke favorable attitudes toward a brand, influence purchase intentions, and eventually increase sales and profits through increased consumer preference for a product, brand, or service. This paper examines the effect of endorser characteristics on purchasing intentions in South Africa. The survey sampled South Africans residing in Gauteng Province. The Qualtrics questionnaire was completed by 145 respondents ranging in age from 18 to 55 and living in various areas of Gauteng Province. Given the research objective, the paper analyzed only responses from participants who stated that they had been exposed to celebrity-related adverts. The findings show that these respondents saw advertisements featuring celebrities. To evaluate the hypotheses, regression analysis was performed. The results reveal that consumer behavior, such as purchase intention, is influenced by attractiveness (β = .271; p < 0.05) and attitudes (β = .520; p < 0.05). However, in this study, expertise (β = .089; p > 0.05) and trustworthiness (β = –.095; p > 0.05) were not related to purchase intentions. Understanding celebrity endorser’s attributes can help organizations determine the most successful marketing strategies for attracting new customers and maintaining existing ones.