Volodymyr Vovk

The current economic situation in Ukraine is conditioned by the efficiency of the export-import activity of industrial enterprises. In turn, the effectiveness of the strategy for the development of this activity depends on the scientific substantiation of its analytical support. This confirms the relevance of the topic of the article. The purpose of the article is to present the content of analytical support for forming the strategy of development of export-import activity of the enterprises in Ukraine. The object of the study is the development of analytical support for the formation of this strategy. The main methods of developing this analytical support is the multicriterial optimization method, which uses a genetic algorithm, multidimensional regression analysis, and a taxonomic method for calculating the integral index of development. The article also examines the peculiarities of the implementation of export-import activity of industrial enterprises in modern conditions, analyzes the criteria for its development, provides a system of indicators for the evaluation of this activity and the setting of a multi-criteria optimization task of maximizing the development of export-import activity of the enterprise, the solution of which is recommended with the help of software MatLab. It is recommended that the optimal values obtained are taken as the basis for determining the desired values of the export-import performance indicators.

Estimation of export potential is a basis for development and adoption of managerial decisions in the management of an enterprise export activity development, which is one of the perspective direc¬tions of foreign policy of Ukraine. Due to this the purpose of the paper is to justify the methodology of evaluating the export potential of an enterprise based on the key indicators of its export activity development, taking into account the results obtained, to formulate general directions of intensifi¬cation of exports of machine-building enterprises. The object is to assess the export potential of an enterprise and make managerial decisions to enhance its export activity. In order to determine the indicators that should be used in evaluating the export potential of an enterprise, the method of ex¬pert evaluation of T. Saati, based on the system of pairwise comparisons of certain characteristics by the levels of the hierarchy, is used. The list of indicators that were evaluated by experts was formed on the basis of the theoretical synthesis of the scientific papers. These include indicators of produc¬tion, financial, investment, innovation and direct export business. The indicators obtained through export analysis were used to calculate the integral indicator of export potential development for the enterprises of the machine-building industry. As a result, the level of export potential of the studied machine-building enterprises is determined, the general directions of activation of their export activ¬ity are offered.