Makpal Nurkenova

Particular hopes have always been placed on the potential of scientists because they can act as a driving force for effective government. Understanding the importance of scientists ensured progress and prosperity for leading civilizations. This study aims to identify an evolutionary-chronological, geographical, and contextual scientific landscape of the development and management of the potential of scientists through a comprehensive bibliometric analysis. Initially, 5619 publications in the Scopus database were selected from 1957 to 2023. The evolution of knowledge about the importance of public administration of scientific personnel began in 1957 and reached its peak in 2019. Authors from the USA, Great Britain, and Australia have published more about the significance of managing the potential of scientific personnel, and strong schools of knowledge about scientific personnel are concentrated in the USA, France, Canada, and Australia. The analysis of the research’s conceptual orientation shows that publications in environmental and social sciences dominate this sphere. In addition, the bibliometric analysis results show that public management of scientific personnel will bring benefits such as effective government policy decisions, increased innovation activity, commercialization, and improvement of the population’s social life. The results of this study lay the foundation for future research that should improve the management of scientific personnel’s potential.

Acknowledgments
This study is supported by the Science Committee of the Ministry of Science and Higher Education of the Republic of Kazakhstan (AP19579256 “Mechanisms for empowering women in scientific activity in the interests of the development of the innovative economy of Kazakhstan”, 2023–2025).

Business development contributes to the sustainable economic development of the country while also leading to significant environmental changes at the global level. The greening of businesses is becoming a priority area of strategic management for companies, considering the growing environmental challenges and the need to move toward sustainable business models. This study aims to identify the historical, evolutionary, spatial, and conceptually scientific landscape of greening businesses through bibliometric analysis. The study analyzed 660 sources in the Scopus database from 1992 to 2024. The use of VOS Viewer software and the Scopus analysis tool has shown that greening business research has been of interest among many authors and is a growing trend. The rapid growth of publications from 2019 to 2024 shows its significance to many government agencies, business people, investors, and researchers. The growing number of scientific studies in economics, management, and ecology indicates a growing scientific focus on the problems of greening businesses. The United States occupies a leading position in research volume, while the United Kingdom and China emphasize their significant contribution to developing this concept. A comprehensive analysis of scientific publications identified seven key clusters reflecting the directions of modernization of environmental business. These include green technologies, green finance, and an economy focused on the environmental transformation of businesses. The dynamics of publication activity in these fields of science confirm the relevance of the concept of eco-friendly business and its significant potential for further scientific research and practical implementation.

Acknowledgments
This study is supported by the Committee of Science Ministry of Science and Higher Education of the Republic of Kazakhstan [Grant BR21882122], Sustainable development of natural-industry and socio-economic systems in the West Kazakhstan region in the context of green growth: comprehensive analysis, concept, forecast assessments, and scenarios.