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Lewis Hershey
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Breakeven and profitability analyses in marketing management using R software
Khalid M. Dubas
, Lewis Hershey , Inder P. Nijhawan , Rajiv Mehta
Innovative Marketing
Volume 7, 2011 Issue #3
Views: 902
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Business, Management and Accounting
Decision Sciences
Innovative Marketing
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Khalid M. Dubas
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Inder P. Nijhawan
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Rajiv Mehta
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