Arman Hakim Nasution

This research aims to create a sustainable dynamic model concept towards the craft industry, which competes with each other in order to get the government budget allocation. The object of this research is superior industry (IU) from regional work unit. The regional work unit allocates its fund’s proportion of wood craft industry (IKA) by 51 percent and leather craft industry (IKU) by 49 percent. With almost equal portion, it turns out that the development result of IU has unequal proportion, which is 34 percent for IKA and 66 percent for IKU. This inequality indicates that there is a budgeting allocation, which is not based on performance. System dynamic simulation approach (SD) is conducted to predict the development of performance of both observation objects. In the phase of SD model development, Balanced Scoreboard (BSC) framework is used as a frame of development. The approach of ARCH-type model Success to Successful (StoS) is used as a concept of problem-solving. Several scenarios are formed in this research and needed as symbiosis redesign policy towards IKA product to increase the absorption of IKU product. Practical implications on sustainability of IKA and IKU are discussed in this research. The problem-solving can be applicable and replicable in Indonesia’s craft industry.

Type of the article: Research Article

Abstract
The rapid growth in consumption of foods high in fat, sugar, and salt (HFSS) has intensified public health challenges related to obesity and diet-related non-communicable diseases, prompting governments to adopt regulatory interventions such as fiscal measures, nutrition labeling, and marketing restrictions. However, the behavioral mechanisms through which public health policies translate into consumers’ intention to avoid HFSS foods remain insufficiently understood. This study aims to explain the psychobehavioral pathways linking public health policy to consumers’ intention to avoid HFSS foods by integrating policy awareness, institutional trust, psychological mediators, and habitual eating patterns. A cross-sectional survey of 300 Indonesian young consumers was analyzed using an advanced Partial Least Squares-Structural Equation Modeling (PLS-SEM) approach, incorporating mediation, moderation, and Importance-Performance Map Analysis (IPMA). The results indicate that HFSS policy awareness significantly enhances perceived policy effectiveness (β = 0.257) and attitudes toward avoiding HFSS foods (β = 0.749). At the same time, trust in government strengthens perceived policy effectiveness and attitudes, particularly among consumers with entrenched food habits. Intention to avoid HFSS foods is primarily driven by perceived policy effectiveness (β = 0.564) and attitudes (β = 0.476), whereas health risk perception shows no direct effect. The model demonstrates strong explanatory power (R² for intention = 0.943). These findings suggest that effective HFSS policies operate not merely through risk communication but by strengthening policy credibility, institutional trust, and positive consumer attitudes, offering critical insights for designing behaviorally effective public health interventions.

Acknowledgments
This research is funded by the Indonesian Endowment Fund for Education (LPDP) on behalf of the Indonesian Ministry of Higher Education, Science and Technology, and managed under the EQUITY Program (Contract No 8/IT2/T/HK.00.01/XI/2025 & No 3594/PKS/ITS/2025).