The peculiarities and procedures of the transition to outsourcing by construction companies in Ukraine

The Latvian economy mainly consists of small and medium sized enterprises (SMEs). There are two important moments in the enhancement of their successful development and competitiveness: competition and collaboration. In the modern world collaboration or partnership is starting to play an ever increasing role as is shown by the research carried out. This research analyzes the partnership model which consists of three components: partnership context component, external partner network component, and internal environment component.
The following research methodology was used: monographic method based also on literature review; logically constructive method – to formulate conclusions, analyze the results and establish correlations; analytical method – to divide whole into parts and analyze the parts during the research; synthesis method – unification of elements into a system to research their correlations; social research methods – to obtain primary information and to verify it; graphic method – to depict factor interactions.

This paper examines the popularity trajectory of outsourcing as a management concept. The paper shows that while outsourcing is an old management practice that has roots that date back centuries, it did not gain widespread popularity as a modern organizational practice until the 1980s. While the initial outsourcing hype and craze of the late 1980s and early 1990s has waned, outsourcing has shown considerable staying power as a management concept, even in the face of counter-movements such as backsourcing and insourcing. Although the experiences with implementation of outsourcing are mixed, outsourcing remains a widely used management concept. However, the current relatively low satisfaction level among users could influence the future popularity trajectory of the outsourcing concept.

The marketing environment of the world economy is changing due to intensive digitalization of trade exchange operations. Formation of marketing forecasts based on current and past periods in modern conditions is irrelevant to the current situation. The purpose of the article is to assess the situational precedents of business readiness for digitalization based on monitoring data, operating environment, applications and management system when using the tools of marketing and neural network modeling. The article uses a systematic approach and methods of statistical, financial and marketing analysis, tools for modeling a neural network. Based on the estimated indicators, the current and forecasted levels of electronic retail in the world are revealed. Based on the application of the concept of portfolio analysis to the data of national and international monitoring, а marketing model of research has been built, in which low business efficiency has been determined, situational modeling of business readiness for digital transformation has been carried out and characteristics of the identified precedents have been given. A low degree of business readiness to digitize the economy has been established. The results emphasize the importance of monitoring business readiness for the digitalization of the economy in real time with marketing and neural network modeling.