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The transition to a marketing orientation in banking: cross-selling, screening incentives and information synergies

Stefania Cosci, Valentina Meliciani, Valentina Sabato
Banks and Bank Systems Volume 7 2012, Issue #1

An empirical assessment of stimulus presentation mode bias in conjoint analysis

Debi P. Mishra, Junhong Min, M. Deniz Dalman
Innovative Marketing Volume 7 2011, Issue #4

Cross-cultural analysis of the UK advertising content from non-UK perspectives

Adilla Anggraeni, Arnaz Binsardi, Frances Ekwulugo
Innovative Marketing Volume 7 2011, Issue #4

Trust or satisfaction in a relational approach. The case of financial institutions and high-tech firms

Raoul Graf, Deborah Roberts, Denis Guiot
Innovative Marketing Volume 7 2011, Issue #4

Celebrity endorsements vis-à-vis brand equity of high fashion products: a cross cultural perspective

Amir Jafar, Phani Tej Adidam, M. V. Rama Prasad
Innovative Marketing Volume 7 2011, Issue #4

An empirical estimation of price sensitivity differences among inner-city and suburban consumers: a look at breakfast cereals

Eugene Jones
Innovative Marketing Volume 7 2011, Issue #4

Success determinants of new products launched by foreign companies in Brazil

André Torres Urdan, Melby Karina Zuniga Huertas
Innovative Marketing Volume 7 2011, Issue #4

The future of marketing: towards a theory of everything in marketing

Bang Nguyen
Innovative Marketing Volume 7 2011, Issue #4

Entrepreneurial and innovative marketing: a systematic review of the literature

Alex Maritz, Anton de Waal, Bert Verhoeven
Innovative Marketing Volume 7 2011, Issue #4
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