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An empirical study on face need effects on advertising of luxury

Zhuomin Shi, Linlin Wen, Zhihua Huang, Jinfeng Ye
Innovative Marketing Volume 7 2011, Issue #3

A new marketing education concept for "Integrated Education in Green Promotion" based on Mezirow's perspective

George S. Spais
Innovative Marketing Volume 7 2011, Issue #3

The effect of variety offering on demand and supermarket competition: yogurt in the Houston metropolitan area

Madiha Zaffou, Benaissa Chidmi
Innovative Marketing Volume 7 2011, Issue #3

Will multiple endorsements communication strategy by a celebrity work in educated consumer segment?

Rajesh Kumar Srivastava
Innovative Marketing Volume 7 2011, Issue #2

Marketing strategy in connection with sport

Milos Kosik
Innovative Marketing Volume 7 2011, Issue #2

Prague after 1989: planning and marketing the future

Theodore Metaxas
Innovative Marketing Volume 7 2011, Issue #2

Developing an assistive service offering for aging citizens

Antti Vanhala, Mika Immonen, Mikko Pynnönen
Innovative Marketing Volume 7 2011, Issue #2

Consumer attitudes towards brands in times of great price sensitivity. Four case studies

Josep-Francesc Valls, María José Andrade, Raquel Arribas
Innovative Marketing Volume 7 2011, Issue #2

Investigating the level of "opportunity to see": a case of advertisements on the roadside light emitting diode video screens

Bideri Ishuheri Nyamulinda, Etienne Musonera, Egide Karuranga
Innovative Marketing Volume 7 2011, Issue #2
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