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Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market

Takumi Kato
Innovative Marketing Volume 19 2023, Issue #4

Transformations of customer loyalty attitude in marketing: Key components of modern loyalty

Jelena Nikolajenko-Skarbalė, Rasa Viederytė-Žilienė
Innovative Marketing Volume 19 2023, Issue #4

Influence of consumer motivations and perception on the adoption of smart, green, and sustainable building materials

Rajendra P., Mohanasundaram T.
Innovative Marketing Volume 19 2023, Issue #4

Determinants of Indonesian Gen Z’s purchase behavior on online travel platforms: Extending UTAUT model

Reni Dian Octaviani, Sucherly, Harjanto Prabowo, Diana Sari
Innovative Marketing Volume 19 2023, Issue #4

A generational study on self-referential advertising: How it affects attitude toward brands

Kavitha Venkatasubramany Iyer, Mansuri Mallika
Innovative Marketing Volume 19 2023, Issue #4

The mediating role of perceived value on electronic service quality and customer satisfaction: Evidence from Malaysia

Mohammad Khaleel Okour, Chin Wei Chong, Sarah Abdulraheem Okour, Fadi Abdelfattah
Innovative Marketing Volume 19 2023, Issue #4

Impact of banking functions on online investment intention in India: Examining the mediating role of service experience

Pinku Paul, Subhajit Bhattacharya
Investment Management and Financial Innovations Volume 21 2024, Issue #1

Pentagon capital and performance of Indonesian women entrepreneurs: The role of the adoption of digital technology

Nungky Viana Feranita, Andrias Dwimahendrawan, Asmuni
Problems and Perspectives in Management Volume 22 2024, Issue #1

How village funds influence economic development in South Papua, Indonesia

Inez Phoek, Amiya Bhaumik, Osama Isaac, Alexander Tjilen
Problems and Perspectives in Management Volume 22 2024, Issue #1
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