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Effect of social media influencers on brand preferences through trust: Moderating role of emotional attachment

Khansa Zaman, Sajjad Nawaz Khan, Muhhamad Abbas, Amani AbdAlatti
Innovative Marketing Volume 20 2024, Issue #2

Management of budget flows under martial law

Kateryna Romenska, Viktoriia Datsenko, Valentyna Samoday, Yurii Puhach, Oksana Dudchyk
Public and Municipal Finance Volume 13 2024, Issue #1

Green banking disclosure from the perspective of corporate governance, financial slack and human resource slack in Indonesia

Nurmala Ahmar, Laila Al Rahmah, Dwi Prastowo Darminto
Banks and Bank Systems Volume 19 2024, Issue #2

Internal audit as a moderator of the relationship between accounting information systems and performance in Jordanian commercial banks

Abdalla Alassuli
Banks and Bank Systems Volume 19 2024, Issue #2

Audit expectation gap: Evidence from Morocco

Anass El Badlaoui, Saida Naji, Badreeddine Chegri
Investment Management and Financial Innovations Volume 21 2024, Issue #2

How consumers assess retailer brand substitution strategy: Impact of perceived similarity and consumer attachment

Kannou Ahmed, Ben Rached Saied Kaouther
Innovative Marketing Volume 20 2024, Issue #1

The impact of dynamic marketing capabilities on startup performance: A case of business incubators in Jordan

Hamza Salim Khraim
Innovative Marketing Volume 20 2024, Issue #1

Factors affecting users’ brand awareness through social media marketing on TikTok

Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing Volume 20 2024, Issue #1

The relationship between sales growth, profitability, and tax avoidance

Mohammad Fawzi Shubita
Innovative Marketing Volume 20 2024, Issue #1
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