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Competitiveness and technological capital as determining factors of exports in small and medium-sized companies

Gladys Rueda-Barrios, Gladys Mireya Valero Cordoba, Jairo Gonzalez-Bueno
Problems and Perspectives in Management Volume 21 2023, Issue #4

A mixed methods UTAUT2-based approach to understanding unified payments interface adoption among low-income users

Rohit Joshi
Banks and Bank Systems Volume 19 2024, Issue #1

Determinants affecting trust, satisfaction, and loyalty: A case study of low-cost airlines in Indonesia

Raihanah Daulay, Roswita Hafni, Satria Mirsya Affandy Nasution, Jufrizen, Muhammad Irfan Nasution
Innovative Marketing Volume 20 2024, Issue #1

Where does product attachment come from? The effects of sight, hearing, and smell in the automobile market

Takumi Kato
Innovative Marketing Volume 19 2023, Issue #4

Transformations of customer loyalty attitude in marketing: Key components of modern loyalty

Jelena Nikolajenko-Skarbalė, Rasa Viederytė-Žilienė
Innovative Marketing Volume 19 2023, Issue #4

Influence of consumer motivations and perception on the adoption of smart, green, and sustainable building materials

Rajendra P., Mohanasundaram T.
Innovative Marketing Volume 19 2023, Issue #4

Determinants of Indonesian Gen Z’s purchase behavior on online travel platforms: Extending UTAUT model

Reni Dian Octaviani, Sucherly, Harjanto Prabowo, Diana Sari
Innovative Marketing Volume 19 2023, Issue #4

A generational study on self-referential advertising: How it affects attitude toward brands

Kavitha Venkatasubramany Iyer, Mansuri Mallika
Innovative Marketing Volume 19 2023, Issue #4

The mediating role of perceived value on electronic service quality and customer satisfaction: Evidence from Malaysia

Mohammad Khaleel Okour, Chin Wei Chong, Sarah Abdulraheem Okour, Fadi Abdelfattah
Innovative Marketing Volume 19 2023, Issue #4
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