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From Boomers to Millennials: unraveling the complexities of online shopping behavior in Indonesia

Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Innovative Marketing Volume 20 2024, Issue #3

Factors influencing consumers’ willingness to pay more for green convenience goods in Indonesia

Ida Farida Oesman, Diana Sari, Arief Helmi, Rita Komaladewi
Innovative Marketing Volume 20 2024, Issue #3

Delighting customers: Evaluating service quality and customer satisfaction of self-checkout users in sports retail

Kavita Ingale, Manisha Paliwal, Suchita Jha, Ghazal Masarrat, Suchitra Kodlekere, Shreya Shedge
Innovative Marketing Volume 20 2024, Issue #3

Impact of brand name and pricing on Kazakhstan Gen Z consumer behavior

Rajasekhara Mouly Potluri, Zhanaidar Zulpaidar, Sultanamir Kurmangazin
Innovative Marketing Volume 20 2024, Issue #3

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Abdulalem Mohammed
Innovative Marketing Volume 20 2024, Issue #3

Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude

Bao Ngoc Le, Viet Tien Vu, Mai Thi Le
Innovative Marketing Volume 20 2024, Issue #3

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

Technological development and eco-efficiency: Drivers of total factor productivity in OECD countries

Juan Morales-Piñero, Jesús Morales-Piñero, María Morales-Rubiano
Problems and Perspectives in Management Volume 22 2024, Issue #4

Impact of Instagram visual content on eWOM for Sharia hotels in Indonesia

Azhar Alam, Annisa Sherly Rusiana, Estina Rahmawati, Isman
Innovative Marketing Volume 20 2024, Issue #4
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