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The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses

Feti Fatimah, Imam Suroso, Bambang Irawan, Ika Barokah Suryaningsih
Innovative Marketing Volume 20 2024, Issue #3

Investigating the influence of social media influencer credibility on beauty product purchase behaviors: a case study from Vietnam

Gia Khuong An, Thi Thuy An Ngo, Thanh Tu Tran, Phuong Thy Nguyen
Innovative Marketing Volume 20 2024, Issue #3

Understanding spectators’ intention to attend sport events: A perspective on perceived value

Trang Quang Le, Thuy Thi Thu Phung, Huong Vo Song Le, Thi Chau Tran, Duy Tran Tien Dinh
Innovative Marketing Volume 20 2024, Issue #3

The transformative power of recommender systems in enhancing citizens’ satisfaction: Evidence from the Moroccan public sector

Ouissale El Gharbaoui, Hayat El Boukhari, Abdelkader Salmi
Innovative Marketing Volume 20 2024, Issue #3

Assessment of the betterness of a battery electric vehicle: A multi-criteria decision-making approach

Ade Febransyah
Innovative Marketing Volume 20 2024, Issue #3

Artificial intelligence and marketing innovation: The mediating role of organizational culture

Abdelrehim Awad
Innovative Marketing Volume 20 2024, Issue #3

From Boomers to Millennials: unraveling the complexities of online shopping behavior in Indonesia

Widarto Rachbini, Silverius Y. Soeharso, Harimurti Wulandjani, Muhammad Anwar Fathoni, Emi Rahmawati
Innovative Marketing Volume 20 2024, Issue #3

Factors influencing consumers’ willingness to pay more for green convenience goods in Indonesia

Ida Farida Oesman, Diana Sari, Arief Helmi, Rita Komaladewi
Innovative Marketing Volume 20 2024, Issue #3

Delighting customers: Evaluating service quality and customer satisfaction of self-checkout users in sports retail

Kavita Ingale, Manisha Paliwal, Suchita Jha, Ghazal Masarrat, Suchitra Kodlekere, Shreya Shedge
Innovative Marketing Volume 20 2024, Issue #3
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