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Impact of brand name and pricing on Kazakhstan Gen Z consumer behavior

Rajasekhara Mouly Potluri, Zhanaidar Zulpaidar, Sultanamir Kurmangazin
Innovative Marketing Volume 20 2024, Issue #3

Factors influencing young consumers’ purchasing behavior toward Saudi coffee product: An application of the extended Theory of Planned Behavior model

Abdulalem Mohammed
Innovative Marketing Volume 20 2024, Issue #3

Source credibility of beauty vloggers and consumer purchases of vegan cosmetics: The mediating role of cognitive and affective attitude

Bao Ngoc Le, Viet Tien Vu, Mai Thi Le
Innovative Marketing Volume 20 2024, Issue #3

Exploring factors affecting tourists’ purchase intention of Wuhan cuisine

Cao Yan, Chonlavit Sutunyarak
Innovative Marketing Volume 20 2024, Issue #3

Technological development and eco-efficiency: Drivers of total factor productivity in OECD countries

Juan Morales-Piñero, Jesús Morales-Piñero, María Morales-Rubiano
Problems and Perspectives in Management Volume 22 2024, Issue #4

Impact of Instagram visual content on eWOM for Sharia hotels in Indonesia

Azhar Alam, Annisa Sherly Rusiana, Estina Rahmawati, Isman
Innovative Marketing Volume 20 2024, Issue #4

Driving HR performance through digital transformation in educational directorates: A strategic imperative

Abdelrehim Awad, Mohamed Shemais, Muhammad Al-Embabi
Problems and Perspectives in Management Volume 22 2024, Issue #4

Impact of auditor characteristics on audit quality during COVID-19: Evidence from Saudi Arabia

Hebah Shalhoob
Problems and Perspectives in Management Volume 22 2024, Issue #4

Asymmetric effects of life and non-life insurance on economic growth in Saudi Arabia: A nonlinear analysis

Ramzi Drissi, Emtinan Alsuhaibani
Insurance Markets and Companies Volume 15 2024, Issue #2
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