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Tags: perceived value
Articles tagged with: perceived value
Effects of brand attitude, perceived value, and social WOM on purchase intentions in luxury product marketing
Ifta Firdausa Nuzula, Lilik Wahyudi
Innovative Marketing
Volume 18 2022, Issue #3
How viewing experience drives moviegoers on over the top platform: Investigating the patronized intention
Christopher Nata, Ferdi Antonio, Monika Monika
Innovative Marketing
Volume 18 2022, Issue #1
Engaging perceived value towards political marketing mix for head of region voting decision
Asep Ferry Bastian, Margono Setiawan, Armanu, Fatchur Rohman
Innovative Marketing
Volume 15 2019, Issue #4
Assessing information systems success: a respecification of the DeLone and McLean model to integrating the perceived quality
Yanuar Nugroho, Ari Prasetyo
Problems and Perspectives in Management
Volume 16 2018, Issue #1
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