Articles tagged with: perceived usefulness

Factors influencing the use of digital payment services and customer satisfaction in banking sector: An implication for technological innovation

Prithivi Raman Thapaliya, Padam Dongol
Innovative Marketing Volume 22 2026, Issue #1

AI and online purchase decisions: The mediating role of attitude

Le Thi Kim Hoa
Innovative Marketing Volume 21 2025, Issue #4

Determinants of customers’ perception towards digital payment system

Gyan Mani Adhikari, Bharat Rai, Ganesh Bhattarai
Innovative Marketing Volume 21 2025, Issue #3

Understanding customer loyalty in mobile wallet apps: A post-pandemic analysis with customer involvement as moderator

Hafiz Abdul Samee Malik, Nik Ab Halim Nik Abdullah, A Fakhrorazi
Innovative Marketing Volume 21 2025, Issue #1

When do tourists prefer to continue using online travel agencies? An empirical study from Vietnam

Man The Nguyen
Innovative Marketing Volume 20 2024, Issue #4

Why do people use a mobile wallet? The case of fintech companies in Jordan

Ohoud Khasawneh, Rana AlBahsh
Investment Management and Financial Innovations Volume 21 2024, Issue #2

An investigation of the factors affecting citizens’ adoption of e-government in Indonesia

Khoirul Aswar, Wisnu Julianto, Mahendro Sumardjo, Ingrid Panjaitan, Azwir Nasir
Problems and Perspectives in Management Volume 21 2023, Issue #2

Determinants of consumers’ purchase intention to buy smartphones online

Mohammed Julfikar Ali, Md. Mobarak Karim, Benazir Ishaque Hitoishi, H. M. Atif Wafik, K. M. Anwarul Islam
Innovative Marketing Volume 18 2022, Issue #2

Determining factors of intention to adopt internet banking services: A study on commercial bank users in Bangladesh

Ayeasha Akhter, Md. Mobarak Karim, Sabeha Jannat, K. M. Anwarul Islam
Banks and Bank Systems Volume 17 2022, Issue #1
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