Articles tagged with: marketing strategy

Unlocking the nexus of supply chain efficiency in electric vehicle markets: A system thinking approach

Vita Sarasi, Arief Helmi, Umi Kaltum
Innovative Marketing Volume 21 2025, Issue #3

The relationship between sales growth, profitability, and tax avoidance

Mohammad Fawzi Shubita
Innovative Marketing Volume 20 2024, Issue #1

International tax competition as an element of the country’s marketing strategy

Inna Tiutiunyk, Viktoriia Taranenko, Oleksiy Mazurenko, Artem Artyukhov, Yuliia Yehorova
Innovative Marketing Volume 19 2023, Issue #4

A data science-based marketing decision support system for brand management

Galyna Chornous, Yana Fareniuk, Vincentas Rolandas Giedraitis, Erstida Ulvidienė, Ganna Kharlamova
Innovative Marketing Volume 19 2023, Issue #2

Relationship between marketing strategy and profitability in industrial firms: Evidence from Jordan

Mohammad Fawzi Shubita
Innovative Marketing Volume 19 2023, Issue #2

Internal factors improving viability of small food and beverage businesses: The case of Indonesia

Jusni Jusni, Andi Aswan
Problems and Perspectives in Management Volume 20 2022, Issue #1

Web-service promotion of SaaS service for mining design

Venera Zarubina, Mikhail Zarubin, Olga Andreeva, Darkhan Akhmetov, Ekaterina Gutnova
Innovative Marketing Volume 17 2021, Issue #4

Communication policy of cinema industry enterprises in the context of COVID-19 (on the example of cinema chains)

Svitlana Melnychenko, Anatolii Mazaraki, Nadiia Vedmid, Alla Okhrimenko, Aliona Shtanova
Innovative Marketing Volume 17 2021, Issue #2

The role of SMES’ market orientation in developing countries: a general investigation in four countries

Farika Nikmah, Sudarmiatin, Cipto Wardoyo, Agus Hermawan, Budi Eko Soetjipto
Innovative Marketing Volume 16 2020, Issue #4
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