Articles tagged with: loyalty

Impact of engagement motives toward loyalty among agri-food consumers: The mediating roles of educational benefits, economic benefits, trust, and commitment

Tri Hanifawati, Jangkung Mulyo, Any Suryantini, Lestari Waluyati
Innovative Marketing Volume 22 2026, Issue #2

Sustainability management for building Green Brand Equity in higher education: The mediating role of perceived authenticity

Johnatan Castro-Gómez, César Zapata-Molina, Camilo Giraldo-Giraldo, Natalia Marulanda-Grisales
Innovative Marketing Volume 22 2026, Issue #2

Psychological determinants of customer loyalty: The interplay of satisfaction, trust, and financial security in Ukrainian banks

Yurii Kiiko
Innovative Marketing Volume 22 2026, Issue #1

An SEM-based analysis of the determinants of household saving behavior among Islamic bank customers in Indonesia

Ayus Ahmad Yusuf, Asmiyati Khusnul Maryam, Dinan Fathi Shiddieqy, Abdelrehim Awad
Banks and Bank Systems Volume 21 2026, Issue #1

Determinants of consumer-based brand equity in the FMCG personal care sector: An empirical PLS-SEM examination

Varun Jewargi, Veerendrakumar M. Narasalagi, Amith Donald Menezes, Subrahmanya Kumar N.
Innovative Marketing Volume 22 2026, Issue #1

The influence of homestay service quality on tourists’ co-creation value and loyalty: A theory of push and pull of tourism motivation

Yihan Luo, Yaoping Liu, Pharatt Run, Junaidi Junaidi
Innovative Marketing Volume 21 2025, Issue #4

The impact of education and family upbringing on the formation of loyalty to the state: The case of Latvia

Pāvels Jurs, Maija Ročāne, Tetiana Konovalenko, Fatih Mutlu Ozbilen, Oksana Zabolotna
Problems and Perspectives in Management Volume 23 2025, Issue #3

The importance of retail behavior quality to maintain consumers’ loyalty: findings from Indonesian micro retail businesses

Feti Fatimah, Imam Suroso, Bambang Irawan, Ika Barokah Suryaningsih
Innovative Marketing Volume 20 2024, Issue #3

Analyzing the effect of inward- vs. outward-looking activities on student loyalty in Japanese universities

Masaki Koizumi, Takumi Kato
Innovative Marketing Volume 20 2024, Issue #3
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