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Tags: green trust
Articles tagged with: green trust
How does green perceived value drive green purchase intention? The parallel mediating roles of green trust and customer engagement
Nguyen Van Dat, Pham Ngoc Duong, Vo Thi Hoang Quanh
Innovative Marketing
Volume 22 2026, Issue #3
Positioning for sustainability: How brand strategy and value perceptions drive green purchase intention
Rennyta Yusiana, Ratih Hurriyati, Elsa Yulandri, Dadan Sumantri, Pitri Yanti, Imanirrahma Salsabil
Innovative Marketing
Volume 22 2026, Issue #3
The effect of green hotel practices on green customer citizenship behavior: Exploring the roles of customer trust and identification
Van Hao Hoang, Dinh Dung Vu
Innovative Marketing
Volume 21 2025, Issue #4
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