Articles tagged with: engagement

ChatGPT adoption disposition and sustainable travel planning intention in a non-random international sample

Ilhem Hammami
Innovative Marketing Volume 22 2026, Issue #3

Mapping attitude, engagement and purchase behavioral intention through multistage PLS-SEM: Exploration of gamified marketing dynamics

Saurav Meena, Sumanjeet Singh, Minakshi Paliwal, Vimal Kumar, Arun Yadav
Innovative Marketing Volume 22 2026, Issue #3

Impact of job crafting and perceived supervisor support on nurses’ work engagement: The mediating role of job satisfaction

Ahmad Habil Hambali, Harif Amali Rivai, Hendra Lukito, Ma’ruf
Problems and Perspectives in Management Volume 24 2026, Issue #2

Algorithm-driven personalization, content exposure, and live commerce: The roles of engagement and trust in Gen Z impulse buying on TikTok Shop

Basuki Rachmat
Innovative Marketing Volume 22 2026, Issue #2

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi
Innovative Marketing Volume 22 2026, Issue #2

Use of social media marketing by women entrepreneurs and its effect on business growth and success

Sonia Laskar, Habibur Rahman Laskar, Md. Nazrul Islam Barbhuyan
Innovative Marketing Volume 22 2026, Issue #1

Customer loyalty toward mobile wallet apps in the post-COVID-19 period: The moderating role of customer engagement in Jordan

Mohammad Mahmoud Saleem Alzubi
Innovative Marketing Volume 22 2026, Issue #1

Assessing the impact of seller and platform trust on consumer engagement matter in live streaming: evidence from Indonesia

Adi Santoso, Adhi Prasetio, Erni Martini, Vigory Gloriman Manalu, Eman Sulaiman
Innovative Marketing Volume 22 2026, Issue #1

Job satisfaction and nurses’ intention to stay with their current employer: The mediating role of work engagement

Veronika Mozolová, Magdaléna Tupá, Marcel Kordoš
Problems and Perspectives in Management Volume 24 2026, Issue #1
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