Articles tagged with: engagement

Algorithm-driven personalization, content exposure, and live commerce: The roles of engagement and trust in Gen Z impulse buying on TikTok Shop

Basuki Rachmat
Innovative Marketing Volume 22 2026, Issue #2

Digital strategies and consumer engagement in fashion livestream commerce: A cross-market analysis

Hanadi A. Salhab, Huda Estaitia, Munif Zoubi
Innovative Marketing Volume 22 2026, Issue #2

Use of social media marketing by women entrepreneurs and its effect on business growth and success

Sonia Laskar, Habibur Rahman Laskar, Md. Nazrul Islam Barbhuyan
Innovative Marketing Volume 22 2026, Issue #1

Customer loyalty toward mobile wallet apps in the post-COVID-19 period: The moderating role of customer engagement in Jordan

Mohammad Mahmoud Saleem Alzubi
Innovative Marketing Volume 22 2026, Issue #1

Assessing the impact of seller and platform trust on consumer engagement matter in live streaming: evidence from Indonesia

Adi Santoso, Adhi Prasetio, Erni Martini, Vigory Gloriman Manalu, Eman Sulaiman
Innovative Marketing Volume 22 2026, Issue #1

Job satisfaction and nurses’ intention to stay with their current employer: The mediating role of work engagement

Veronika Mozolová, Magdaléna Tupá, Marcel Kordoš
Problems and Perspectives in Management Volume 24 2026, Issue #1

The impact of big data analytics on digital marketing decision-making: A comprehensive analysis

Roberta Bajrami, Adelina Gashi, Kaltrina Bajraktari, Etleva Namligjiu
Innovative Marketing Volume 21 2025, Issue #3

Digital effectiveness and adoption intention in Islamic banking: Evidence from Saudi Arabia, the UAE, and Jordan

Amer Morshed, Ayman Bader, Hanadi A. Salhab
Banks and Bank Systems Volume 20 2025, Issue #4

The impact of social media advertising features on consumer purchase intentions: Evidence from Georgian consumers using Temu

Hajar Moayery Fard, Mohammed Umair Kashmiri, Ekaterine Jikidze
Innovative Marketing Volume 21 2025, Issue #4
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