Articles tagged with: digital marketing

Digital marketing as a determinant variable for improving the business performance

Ernani Hadiyati, Sugeng Mulyono, Gunadi
Innovative Marketing Volume 20 2024, Issue #3

Digital marketing and customer orientation as predictors of sustainability in tourism SMES

Nancy Tupac Yupanqui Lima, Karla Liliana Haro-Zea, Robin Alexander Díaz Saavedra
Innovative Marketing Volume 20 2024, Issue #1

Digital market orientation and organizational economic performance of service SMEs

Juan Manuel Andrade Navia, Claudia Parra, Juan Diego Cedeno
Problems and Perspectives in Management Volume 21 2023, Issue #2

Product quality as a mediating variable in repurchase decisions: The case of Indonesian skincare products

Ana Komari
Innovative Marketing Volume 19 2023, Issue #3

The influence of digital transformation on the growth of small and medium enterprises in South Africa

Sanele Jeza, Lawrence Mpele Lekhanya
Problems and Perspectives in Management Volume 20 2022, Issue #3

Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 18 2022, Issue #2

Mobile apps in retail: Effect of push notification frequency on app user behavior

Atilla Wohllebe, Dirk-Siegfried Hübner, Uwe Radtke, Szilárd Podruzsik
Innovative Marketing Volume 17 2021, Issue #2

The evaluation of content effectiveness within online and offline marketing communications of an enterprise

Ievgenii Ugolkov, Oleh Karyy , Oleksandr Skybinskyi, Olena Ugolkova, Volodymyr Zhezhukha
Innovative Marketing Volume 16 2020, Issue #3

Digital marketing access as a source of competitiveness in traditional Vietnamese handicraft villages

Zuzana Vaculčikova, Zuzana Tučkova, Xuan Thanh Nguyen
Innovative Marketing Volume 16 2020, Issue #1
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