Articles tagged with: customer

The influence of co-branding strategies on repurchase intention: Empirical evidence on cosmetics and herbal medicine collaboration product in Indonesia

Robertus Basiya, Marlien Marlien, Kasmari Kasmari, Bambang Sutejo, Bambang Sudiyatno
Innovative Marketing Volume 20 2024, Issue #2

Neuro quantum-inspired decision-making for investor perception in green and conventional bond investments

Aigerim Birzhanova, Aliya Nurgaliyeva, Azhar Nurmagambetova, Hasan Dinçer, Serhat Yüksel
Investment Management and Financial Innovations Volume 21 2024, Issue #1

A post-COVID model to measure brand loyalty of banking clients

Dries Els, Christo Bisschoff
Banks and Bank Systems Volume 18 2023, Issue #2

Brand loyalty as a competitive advantage for South African banks

Christo Bisschoff, Dries Els
Banks and Bank Systems Volume 18 2023, Issue #1

Impact of operational activities on customer satisfaction in cafes and restaurants: A mediating role of infrastructural elements

Saida Zainurossalamia, Dwi Martiyanti, Gusti Noorlitaria Achmad, Dadang Lesmana, Rizky Yudaruddin
Innovative Marketing Volume 18 2022, Issue #4

Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels

Evo Sampetua Hariandja, Fellicia Vincent
Innovative Marketing Volume 18 2022, Issue #3

Customer value and customer brand engagement: Their effects on brand loyalty in automobile business

Sid Terason, Shixin Zhao, Pirayut Pattanayanon
Innovative Marketing Volume 17 2021, Issue #2

Customer performance and non-financial organizational performance of the Nepalese cellular telecommunications industry

Rewan Kumar Dahal
Problems and Perspectives in Management Volume 19 2021, Issue #2

Factors impacting startup sustainability in the Czech Republic

Naděžda Petrů, Miroslav Pavlák, Josef Polák
Innovative Marketing Volume 15 2019, Issue #3
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