Articles tagged with: consumer

The influence of perceived ESG and policy incentives on consumers’ intention to purchase new energy vehicles: Empirical evidence from China

Xiangyu Bian, Aweewan Panyagometh
Innovative Marketing Volume 19 2023, Issue #4

Factors influencing carbon-labeled product purchase intentions: A case study in Vietnam

Luan Nguyen, Thien Pham Huynh
Innovative Marketing Volume 20 2024, Issue #1

Green perceived value and green product purchase intention of Gen Z consumers: Moderating role of environmental concern

Syarifah Hudayah, Melda Aulia Ramadhani, Kezia Arum Sary, Sugeng Raharjo, Rizky Yudaruddin
Environmental Economics Volume 14 2023, Issue #2

The influence of celebrities on the conspicuous consumption of Saudi youth

Ghada A. R. Al-Turif, Hessa A. R. Al-Sanad
Innovative Marketing Volume 19 2023, Issue #3

Determining the impact of brand value on the credibility of influencers over the purchase decision of millennial consumers

Patricia Zirena-Bejarano, Elbia Myreyle Chávez Zirena, Bernardo De La Gala Velasquez
Innovative Marketing Volume 18 2022, Issue #2

Assessing multisensory attributes of malt drinks and consumer purchase decisions in South-Eastern Nigeria

John C. Anetoh, Victor O. Okolo, Zita Mmamel, Chinedum Obikeze, Ifeanyichukwu Oranusi
Innovative Marketing Volume 16 2020, Issue #2

Reconceptualizing and modeling sustainable consumption behavior: A synthesis of qualitative evidence from online education industry

Songyu Jiang, Ruihui Pu
Innovative Marketing Volume 17 2021, Issue #3

Consumption trends of milk and dairy products in Slovakia and its comparison with other V4 countries

Ľubica Kubicová, Kristína Predanócyová, Peter Šedík, Luboš Smutka, Zdenka Kádeková, Ingrida Košičiarová
Innovative Marketing Volume 17 2021, Issue #3

Impact of consumer innovativeness on risk and new product adoption: a moderating role of Indonesia’s demographic factors

Anna Triwijayati, Melany, Dian Wijayanti
Innovative Marketing Volume 16 2020, Issue #4
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