Articles tagged with: brand image

E-service quality, e-trust, brand image, customer e-satisfaction, and e-loyalty in the Vietnamese e-banking industry

Bui Hong Diep, Dam Tri Cuong
Banks and Bank Systems Volume 21 2026, Issue #1

The influence of brand leadership, brand experience, and brand image on client satisfaction and repurchase intention of e-commerce brands

Dam Tri Cuong
Innovative Marketing Volume 21 2025, Issue #4

Factors driving the intention to repurchase personal auto insurance in Vietnam: The role of satisfaction and perceived risk

Khue Xuan Nguyen, Duy Dao Huan, Han Pham Dinh
Insurance Markets and Companies Volume 16 2025, Issue #2

Strategic positioning, relational marketing, and brand loyalty: The mediating role of brand image in Indonesia’s telecom sector

Muhammad Ismail, Mursalim Nohong, Fakhrul Indra Hermansyah, Meirani Harsasi, Muhammad Try Dharsana, Rianda Ridho Hafizh Thaha, Andi Tenri Harahap
Innovative Marketing Volume 21 2025, Issue #3

The impact of digital marketing on the reputation of insurance companies: The role of service quality and brand trust

Khaled M. Aboalganam, Amro Alzghoul
Insurance Markets and Companies Volume 16 2025, Issue #1

Exploring the impact of social media engagement on brand image and brand love among senior tourists: The mediating role of emotional attachment and the moderating effect of digital literacy

Tongxi Jiang, Hasnizam Hasan, Azanin Ahmad
Innovative Marketing Volume 21 2025, Issue #3

The impact of social ties on customer loyalty: Mediating effects of satisfaction and moderating commitment

Juharsah Juharsah
Innovative Marketing Volume 20 2024, Issue #4

Factors affecting consumer behavior in Smartphone purchases in Nepal

Bharat Rai, Rewan Kumar Dahal, Binod Ghimire
Innovative Marketing Volume 19 2023, Issue #3

Examining the influence of social media marketing on purchase intention: The mediating role of brand image

Imran Ali, Mohammad Naushad
Innovative Marketing Volume 19 2023, Issue #4
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