Articles tagged with: brand

The influence of unverified news and electronic word-of-mouth on customer satisfaction and purchase intention: An empirical study on the food and beverage industry

Ngoc-Hong Duong, Chi Viet Duong, Thien Kim Nguyen Ba, Bao Tran Tran, Minh Chau Thai
Innovative Marketing Volume 21 2025, Issue #1

Factors affecting users’ brand awareness through social media marketing on TikTok

Cuong Nguyen, Thao Tran, Tien Nguyen
Innovative Marketing Volume 20 2024, Issue #1

The influence of perceived ESG and policy incentives on consumers’ intention to purchase new energy vehicles: Empirical evidence from China

Xiangyu Bian, Aweewan Panyagometh
Innovative Marketing Volume 19 2023, Issue #4

Inbound marketing and customer loyalty in the tourism sector

Luis Miguel Saavedra-Azabache, Gaby Jesús Vilchez-Linares, Segundo Edwin Cieza-Mostacero
Innovative Marketing Volume 20 2024, Issue #1

A post-COVID model to measure brand loyalty of banking clients

Dries Els, Christo Bisschoff
Banks and Bank Systems Volume 18 2023, Issue #2

Interdependence of selected socio-demographic characteristics of consumers and consumer preferences toward brands

Pavol Kral, Katarina Janoskova
Innovative Marketing Volume 19 2023, Issue #1

Linking customer experience, satisfaction, and loyalty to brand power and performance in international hotels

Evo Sampetua Hariandja, Fellicia Vincent
Innovative Marketing Volume 18 2022, Issue #3

Effects of brand innovation and marketing dynamic capability on the performance of international hotels

Evo Sampetua Hariandja, Lusiana Sartika
Innovative Marketing Volume 18 2022, Issue #1

Developing corporate social responsibility in the face of the COVID-19 pandemic

Nataliia Riabets
Social and labour relations: theory and practice Volume 11 2021, Issue #1
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