Articles tagged with: attitude

Street food in digital era: Exploring the impact of social media reviews on consumer attitude and street food consumption intention

S.M. Shariful Haque, Md. Hasibur Rahman, Md. Chhali Uddin, S.M. Monirul Islam
Innovative Marketing Volume 22 2026, Issue #2

Psychobehavioral mechanisms linking public health policy to consumers’ intention to avoid HFSS foods: A PLS-SEM analysis

Arman Hakim Nasution, Lissa Rosdiana Noer, Muhammad Alfarizi, Fadila Isnaini, Prahardika Prihananto, Suci Megawati, Ngatindriatun
Innovative Marketing Volume 22 2026, Issue #2

Affinity of Gen Z and Gen Y towards DTC brands: Role of online review and ratings and recommendation

Kharabela Rout, Zakir Hossen Shaikh, Sushree Debashree Debasmita Sahoo, Priti Ranjan Sahoo, Kiran Cotha, Rashmi Ranjan Panigrahi
Innovative Marketing Volume 22 2026, Issue #2

Factors influencing purchase decisions at fresh market: Modified theory of reasoned action

Devita Kusuma Nastiti, Kusnandar, Nuning Setyowati
Innovative Marketing Volume 22 2026, Issue #1

AI and online purchase decisions: The mediating role of attitude

Le Thi Kim Hoa
Innovative Marketing Volume 21 2025, Issue #4

Exploring the influence of skepticism, attitude, and religiosity on consumer intentions to adopt Sharia banking in Indonesia

Aidha Trisanty, Catur Sugiarto
Banks and Bank Systems Volume 20 2025, Issue #4

Exploring the role of locus of control in linking financial knowledge and attitude to saving behavior of working women in Haryana

Kavita Berwal, Rohtash Bhall, Sonu Dalal, Haseen Ahmed
Investment Management and Financial Innovations Volume 22 2025, Issue #3

Tourist attitudes towards SDGS and sustainable development: Evidence from Armenia

Svitlana Bilan, Gayane Tovmasyan, Svetlana Dallakyan, Anushavan Zhamkochyan, Aram Hovhannisyan
Innovative Marketing Volume 21 2025, Issue #3

Interactive and personalized digital communication: Key predictors of political participation intention in young Moroccans

Hind Sbai, Souad Al Bakali, Hassan Azouaoui, Abdessamad Dibi
Innovative Marketing Volume 21 2025, Issue #2
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